Media Planner

Lemma Media, Inc.; Pune District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Lemma Media, Inc. in Pune seeks a Senior Planner – Programmatic Digital OOH to lead planning-led initiatives across roadside, malls, airports, transit and premium screens. You will translate client briefs into audience-first OOH strategies, build reach and budget models, and collaborate with sales, trading and operations to ensure feasibility.

Strong Excel skills and analytical mindset are essential. The role emphasizes planning over execution and requires a deep understanding of DOOH

Qualifications

• Bachelor's degree from an accredited college or university.
• Digital Marketing Qualified or equivalent credential.

Responsibilities

• Lead end-to-end planning for Programmatic Digital OOH campaigns across formats such as roadside, malls, airports, transit, and premium indoor screens.
• Translate client briefs into audience-first, location-based OOH strategies.
• Build media plans, reach-frequency models, budget phasing, and evaluate screen selection, city mix, dayparting, and contextual relevance.
• Work closely with sales, trading, and operations teams to validate feasibility.

Skills

Analytical

Excel proficiency

Programmatic DOOH understanding

Education

Bachelor's degree

Digital Marketing Qualification

Tools

DOOH platforms

Job description

Experience: 3-4 years Role: Media Planner Location: Pune

About the Role

We are looking for a Senior Planner – Programmatic Digital OOH with a strong foundation in OOH media planning and a growing understanding of programmatic DOOH ecosystems. This role is planning-led, not execution-heavy. The candidate will be responsible for building robust media plans, audience strategies, and performance frameworks while coordinating with execution and operations teams. The ideal candidate should be highly analytical, extremely comfortable with Excel, and confident navigating multiple planning and DOOH technology platforms.

Key Responsibilities

Planning & Strategy (Primary Focus)

• Lead end-to-end planning for Programmatic Digital OOH campaigns across formats such as roadside, malls, airports, transit, and premium indoor screens
• Translate client briefs into audience-first, location-based OOH strategies
• Build media plans, reach-frequency models, budget phasing, and evaluate screen selection, city mix, dayparting, and contextual relevance
• Work closely with sales, trading, and operations teams to validate feasibility

Data, Tools & Analytics

• Strong hands-on use of Excel for:
• Cost calculations
• Reach estimates
• Performance summaries

Skills & Qualifications

Qualifications

• Bachelor's degree from an accredited college or university
• Digital Marketing Qualified