Senior Media Planner

Conferra.ai; India; Remote; INR 2,250,000 - 2,750,000; Full time

Benefits offered by this job

Paid time off

Holiday calendar (India & US)

Job summary

Conferra is seeking a Senior Media Planner for Out-of-Home (OOH) campaigns, working remotely from India with a target US market.

You will turn briefs into data-backed plans, select formats and locations, and build tiered costing with clear rationales to meet client objectives. The role emphasizes independent thinking, vendor coordination, and leveraging AI to accelerate research while ensuring accuracy and compliance.

Qualifications

• Excellent spoken and written English required.
• Strong mathematics and analytical skills for budgets and campaign metrics.
• Proficiency with spreadsheets and presentations (Excel/Sheets, PowerPoint/Slides).
• Ownership, attention to detail, and ability to manage multiple briefs independently.

Responsibilities

• Turn briefs into data-backed OOH recommendations and client-ready decks.
• Recommend formats, locations and media mixes based on objectives and audience analysis.
• Build tiered options with accurate costing and clear rationale.

Skills

Excellent spoken and written English

Mathematics and analytical skills

Spreadsheet proficiency

Ownership and attention to detail

Tools

Excel

PowerPoint

Job description

Job Description: Senior Media Planner – Out-of-Home (OOH)

Location: Remote, India

Target Market: United States

Experience: 3–4 years

Compensation: Up to ₹25 LPA (Negotiable for the right candidate)

Working Hours: 6:00 PM – 3:00 AM IST (EST Working, Fixed and non-negotiable)

About Conferra

Conferra is a U.S.-based tech startup focused on account-based marketing, conferences and private events. We’re building in the emerging space of events-led and physical-world growth.

The Role

• Turn briefs into plans: Deliver data-backed OOH recommendations and polished, client-ready decks every day.
• Think independently: Recommend formats, locations and media mixes based on client objectives, audiences and target-account analysis.
• Make budgets work: Build tiered options with accurate costing, clear rationale and efficient turnaround times.

Key Responsibilities

• Build vendor relationships: Source, develop and retain relationships across hundreds of U.S. media vendors.
• Own vendor coordination: Obtain proposals, negotiate rates, check availability and manage follow-ups and revisions.
• Prepare accurate deliverables: Build media grids and decks; validate calculations, media and production costs, specifications and timelines.
• Keep teams aligned: Proactively share updates, recommendations and blockers with Sales and Customer Success.
• Improve efficiency with AI: Accelerate research, analysis and delivery while verifying accuracy and protecting client information.

Must-Have Skills

• Excellent spoken and written English: Confident conversations, professional emails and clear presentation of recommendations.
• Strong mathematics and analytical skills: Comfortable with budgets, audience data, rate comparisons and campaign metrics.
• Spreadsheet and presentation proficiency: Strong Excel/Google Sheets and PowerPoint/Google Slides skills.
• Ownership and attention to detail: Manage multiple briefs, meet deadlines and follow through independently.

Good to Have

• OOH/digital OOH planning, U.S. market exposure or target-account-led planning experience.
• Creative, out-of-the-box thinking that produces distinctive, practical media recommendations.
• Remote work, with occasional opportunities to travel to the U.S.
• Paid time off, plus a holiday calendar covering Indian and U.S. holidays.
• Direct learning from founders with ISB, IIT and IIM backgrounds, alongside professionals with over six years of U.S. OOH industry experience.