Senior Media Planner

TheSmallBigIdea; Mumbai; On-site; INR 900,000 - 1,800,000; Full time

Job summary

TheSmallBigIdea in Mumbai is seeking a strategic and data‑driven Senior Media Planner to develop integrated digital media strategies, drive campaign planning, and deliver measurable results for clients. The role requires hands‑on experience across Google Ads, Meta, YouTube, and programmatic channels, with an ability to translate business objectives into effective media plans.

You will manage budgets, define KPIs, monitor performance, and present insights to clients and internal teams.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• 5+ years of experience managing paid media campaigns across platforms.
• Strong analytical skills to interpret data for optimization.
• Proficiency with Google Ads, Google Analytics, and Facebook Business Manager.
• Detail-oriented with organizational skills in a fast-paced environment.

Responsibilities

• Develop strategic digital media plans aligned with client objectives, target audiences, and campaign goals.
• Recommend optimal media mixes across digital platforms, including Google, Meta, YouTube, programmatic, and LinkedIn.
• Manage media budgets, investment forecasts, and budget allocation to maximise campaign efficiency.
• Define campaign KPIs, audience targeting strategies, reach, frequency, and performance projections.
• Monitor campaign performance and recommend data-driven optimisations to improve results.
• Analyse campaign metrics and prepare performance reports, post-campaign analysis, and actionable insights.
• Present media strategies, budget recommendations, and campaign results to clients and internal stakeholders.
• Work closely with client servicing, creative, and content teams to develop integrated digital campaigns.
• Stay updated on digital media trends, platform innovations, and AI-powered tools to enhance media planning effectiveness.

Skills

Paid media management

Analytics and data-driven optimization

Platform proficiency (Google Ads, Meta

Multi-project management

Client communication

Education

Bachelor's degree in marketing/advertising or related field

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Facebook Business Manager

Job description

Job Location: Chembur (Mumbai). Please apply only if you are comfortable travelling to the work location.

We are looking for a strategic and data-driven Senior Media Planner to develop integrated digital media strategies, drive campaign planning, and deliver measurable results for our clients. The ideal candidate should have a strong understanding of the digital media ecosystem, audience behaviour, media investments, and performance metrics, along with the ability to translate business objectives into effective media plans.

KEY RESPONSIBILITIES:

• Develop strategic digital media plans aligned with client objectives, target audiences, and campaign goals.
• Recommend optimal media mixes across digital platforms, including Google, Meta, YouTube, programmatic, and LinkedIn.
• Manage media budgets, investment forecasts, and budget allocation to maximise campaign efficiency.
• Define campaign KPIs, audience targeting strategies, reach, frequency, and performance projections.
• Monitor campaign performance and recommend data-driven optimisations to improve results.
• Analyse campaign metrics and prepare performance reports, post-campaign analysis, and actionable insights.
• Present media strategies, budget recommendations, and campaign results to clients and internal stakeholders.
• Work closely with client servicing, creative, and content teams to develop integrated digital campaigns.
• Stay updated on digital media trends, platform innovations, and AI-powered tools to enhance media planning effectiveness.

SKILLS REQUIRED

• Bachelor's degree in marketing, advertising, or a related field
• Proven experience of 5 years plus years managing paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc
• Strong analytical skills and ability to interpret data to drive campaign optimization and decision-making
• Proficiency in digital advertising tools and platforms, including Google Ads, Google Analytics, Facebook Business Manager, etc
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment