Manager

Publicis Groupe Holdings B.V; Gurgaon; On-site; INR 600,000 - 900,000; Full time

Job summary

Spark Foundry India (Gurgaon) is seeking a seasoned Mainline Media Planner to design and manage end-to-end media plans across TV, Print, Radio, Cinema, and OOH, aligning with client goals and market opportunities.

The role requires 4–7 years in traditional media planning, agency background preferred, and strong capabilities in research, budgeting, and stakeholder collaboration to deliver effective campaigns and insights.

Qualifications

• 4–7 years of relevant experience in Mainline / Traditional Media Planning.
• Agency experience preferred.
• Strong understanding of media planning principles across offline/traditional channels.

Responsibilities

• Develop and execute mainline media plans across TV, Print, Radio, Cinema, and Outdoor (OOH).
• Understand client objectives and translate into effective media strategies and recommendations.
• Conduct market, audience, and competitor analysis to support planning decisions.
• Coordinate with buying, activation, strategy, and client servicing teams for campaign execution and delivery.
• Prepare media plans, rationale documents, flowcharts, and post-campaign analyses.
• Manage media budgets, scheduling, release planning, and performance tracking.
• Lead client discussions and present media strategies, campaign plans, and performance updates.
• Mentor and guide junior team members within the planning team.

Skills

Media planning

Analytical skills

Presentation skills

Stakeholder management

Team collaboration

Tools

BARC

IRS

TAM

RAM

Job description

Company description

Company profile: At Spark Foundry, we bring HEAT to brands: Higher Engagement, Affinity, and Transactions. Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve. By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new. Energy and innovation fuel our startup spirit, while the unrivalled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.

Responsibilities

Key Responsibilities

• Develop and execute mainline media plans across channels such as TV, Print, Radio, Cinema, and Outdoor (OOH)
• Understand client business objectives and translate them into effective media strategies and recommendations
• Conduct market, audience, and competitor analysis to support planning decisions
• Work closely with buying, activation, strategy, and client servicing teams for campaign execution and delivery
• Prepare media plans, rationale documents, flowcharts, and post-campaign analyses
• Manage media budgets, scheduling, release planning, and performance tracking
• Coordinate with media owners/vendors for proposals, negotiations, and campaign requirements
• Lead client discussions and present media strategies, campaign plans, and performance updates
• Mentor and guide junior team members within the planning team
• Stay updated on media consumption trends, market insights, and industry developments

Qualifications

Eligibility Criteria

• 4–7 years of relevant experience in Mainline / Traditional Media Planning
• Prior agency experience preferred
• Strong understanding of media planning principles across offline/traditional channels

Required Skills

• Strong knowledge of:
  • TV Planning
  • Print Planning
  • Radio & OOH media planning
  • Media research and audience measurement tools
• Proficiency in media planning tools/software (e.g., BARC, IRS, TAM, RAM where applicable)
• Strong analytical and presentation skills
• Excellent stakeholder and client management abilities
• Ability to manage multiple brands and campaigns simultaneously
• Strong communication and collaboration skills

Good to Have

• Experience handling FMCG, retail, telecom, or large consumer brands
• Exposure to integrated media planning across offline and digital channels
• Understanding of media buying and negotiation processes