Media Planner

Publicis Groupe; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading advertising agency in Gurugram is seeking a Mid-Senior level professional to enhance marketing campaigns through strategic media planning and analysis. Responsibilities include developing media strategies, collaborating with clients, and ensuring effective implementation of brand campaigns. This full-time position requires innovative thinking and strong analytical skills.

Responsibilities

• Analyze data and design innovative strategies for marketing campaigns.
• Assess media types for targeting markets based on client needs.
• Develop media plans aligned with client objectives.
• Analyze post-campaign results and recommend refinements.
• Collaborate with partners to implement and maintain media plans.
• Collect data on various media channels for analysis.
• Recommend media strategies to boost brand recognition and loyalty.
• Understand client needs to choose suitable media channels.
• Learn organizational processes affecting business phases.
• Ensure proper deployment of brand campaigns.
• Apply planning tools strategically and operationally.
• Use BARC Software in media planning.

Job description

Overview

IIM Lucknow | Talent Acquisition @ Publicis Groupe

Responsibilities

• Analyzing data, thinking creatively and designing innovative strategies to ensure client marketing campaigns reach their target audience effectively.
• Assessing the impact and suitability of different media types used to target markets based on clients' needs.
• Developing various options for media plans based on the client's objectives.
• Analyzing the client's post-campaign results and recommending refinements.
• Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
• Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, outdoor posters, and digital billboards.
• Creating or recommending media strategies to attract and retain customers, increase brand recognition, and enhance customer satisfaction and loyalty.
• Working closely with clients to understand their needs and objectives, and determining which media channels fit best for specific campaigns.
• Learn line functions, operations, management viewpoints and organizational processes, policies and practices that affect each phase of the business.
• Ensure the correct deployment and ongoing implementation of brand campaigns.
• Apply tools on both strategic and implementation levels of planning.
• Apply BARC Software and other media software at various stages.

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Industries: Advertising Services and Marketing Services