Media Planner

Grapes Worldwide; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Grapes Worldwide in Bengaluru seeks a Senior Media Planner to manage and scale digital advertising campaigns on Meta platforms. You will plan, execute, optimize, and report across Facebook and Instagram with a focus on performance-driven outcomes.

The role demands data-driven decisions and close collaboration with cross-functional teams to drive measurable business impact. Ideal candidates bring 2–3 years of hands-on Meta campaign experience, strong analytical skills, and proficiency in audience

Qualifications

• 2–3 years hands-on experience in managing Meta advertising campaigns.
• Strong expertise in Meta Ads Manager with proven optimization experience.
• Good understanding of performance marketing metrics, attribution, and conversion tracking.
• Experience with lead generation, app installs, web traffic, and ecommerce objectives.
• Knowledge of Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences.
• Strong analytical and problem-solving skills for data-driven decisions.

Responsibilities

• Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.
• End-to-end setup: audience targeting, budget allocation, bidding, ad creation, tracking.
• Monitor delivery, pacing, spend, and performance metrics daily.
• Optimize campaigns to improve KPIs like CTR, CPC, CPM, and engagement.
• Analyze data to derive insights and improve account efficiency.
• Coordinate with internal teams for creative needs, tracking, timelines, and reporting.
• Ensure campaigns launch with QA on creatives, tracking URLs, audiences, and conversions.
• Identify scaling opportunities via audience expansion, retargeting, lookalike strategies.
• Troubleshoot delivery issues, tracking discrepancies, and underperforming campaigns.
• Prepare daily/weekly/monthly performance reports with optimization recommendations.

Skills

Meta Ads Manager

Campaign optimization

Audience targeting

Budget management

Analytics

Performance marketing

Lookalike audiences

Tools

Pixel

Events Manager

Job description

We are looking for a highly driven and performance-oriented Senior Media Planner to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.

The ideal candidate should be capable of independently handling campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.

Key Responsibilities

• Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.
• Perform end-to-end campaign setup including audience targeting, budget allocation, bidding strategy, ad creation, and tracking implementation.
• Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.
• Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.
• Analyze campaign performance data and derive actionable insights to improve overall account efficiency.
• Coordinate with internal teams for creative requirements, tracking implementation, campaign timelines, and reporting.
• Ensure campaigns are launched with proper QA checks including creatives, tracking URLs, audience setup, and conversion events.
• Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis.
• Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively.
• Prepare daily, weekly, and monthly performance reports with optimization recommendations and business insights.

Required Skills & Experience

• Minimum 2-3 years of hands-on experience in managing Meta advertising campaigns.
• Strong expertise in Meta Ads Manager with proven campaign optimization experience.
• Good understanding of performance marketing metrics, attribution models, and conversion tracking.
• Experience in handling campaigns across lead generation, app installs, website traffic, and e-commerce objectives.
• Knowledge of Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences.
• Strong analytical and problem-solving skills with the ability to interpret campaign data effectively.
• Experience in budget management and scaling high-performing campaigns.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
• Good communication and stakeholder management skills.

Candidate Profile

• Flexible to work in dynamic business environments.
• Strong ownership mindset and attention to detail.
• Ability to work collaboratively with cross-functional teams.
• Proactive approach toward campaign improvement and operational excellence.