Media Performance Associate Manager - Programmatic

Publicis Groupe Holdings B.V.; Gurugram District; Sur place; INR 600 000 - 1 200 000; Plein temps

Résumé du poste

Publicis Groupe Holdings B.V. in India seeks an Associate Manager - Programmatic to drive programmatic campaigns across DSPs, monitor delivery, and ensure budgets align with targets. You will collaborate with analytics and media teams to optimize performance and reporting, maintaining data accuracy through Prisma workflows.

The role requires hands-on experience with major DSPs and a strong grasp of ad tech, analytics tools, and QA processes to deliver campaign goals within defined timelines.

Qualifications

• Online media and programmatic experience required.
• Knowledge of DSP platforms and ad tech.
• Experience with analytics tools like GA and Omniture.

Responsabilités

• Manage daily pacing updates and monitor campaign delivery against budgets and targets.
• Maintain and update weekly performance trackers for reporting.
• Handle Prisma actualization and invoice-related activities with accurate data.
• Execute campaign setup based on approved media plans.
• Perform QA for campaigns, budget and creative changes.
• Provide mid-month and end-of-month pacing updates.
• Generate and maintain campaign taxonomy and placement details.
• Create and maintain trafficking sheets for tracking and documentation.
• Perform Prisma vs. Flowchart updates to ensure data consistency.
• Identify discrepancies in setup, pacing, performance, or billing data and coordinate resolution.
• Ensure campaign data and documentation are accurate and timely.
• Monitor and optimize campaigns based on performance and KPIs.

Connaissances

Programmatic

DSP platforms

GA Omniture analytics

Formation

Graduation / MBA

Outils

DBM

MediaMath

AppNexus

GA

Omniture

Description du poste

Job Description:

Company Description

If you are excited for –

• Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries
• Diverse team & progressive work environment
• A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization
• Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package

YOU are the one we’re looking for-

Someone who truly understands what it takes to serve clients beyond expectations: crack one-off client challenges. Develop insights. Spark breakthrough creative ideas.

Publicis Global Delivery is proud to be an equal opportunity employer. Eligible applicants will be considered without regard to race, color, religion, sexual orientation, gender identity, ethnicity, disability status, marital status or any other characteristic protected by applicable local laws, regulations, and ordinances.

Overview

Key Skills & Responsibilities of Associate Manager - Programmatic -

• Manage daily pacing updates and monitor campaign delivery against planned budgets and targets.
• Maintain and update weekly performance trackers to ensure accurate and timely reporting.
• Manage Prisma actualization and invoice-related activities, ensuring campaign and billing data is accurate.
• Perform campaign setup based on approved media plans and campaign requirements.
• Conduct QA for new campaigns, budget changes, creative changes, and other campaign modifications.
• Mid-month and end-of-month (EOM) pacing updates.
• Generate & maintain campaign taxonomy and placement details.
• Create & maintain trafficking sheets for campaign tracking & documentation.
• Perform Prisma vs. Flowchart updates and reconciliation to ensure consistency between campaign and media planning data.
• Identify discrepancies in campaign setup, pacing, performance, or billing data and coordinate with relevant teams for resolution.
• Ensure campaign-related data and documentation are accurate, updated, and maintained within defined timelines.
• Monitor & optimize programmatic campaigns based on performance, pacing, audience, inventory, bid strategy, and other key campaign metrics to achieve campaign KPIs and delivery goals.
• Hands-on experience with major DSPs, including DV360, The Trade Desk (TTD), Amazon DSP, and Yahoo DSP, with the ability to execute campaign setup, monitoring, optimization, and reporting across these platforms.

Qualifications

You will fit right in if you have –

• Any graduate/B.E/B.Tech/MBA
• 2 -4 years’ experience in Online media and Programmatic
• Experience working on DSP platforms like DBM, MediaMath, Appnexus etc- will be an added advantage.
• Knowledge of Ad serving technologies, analytical tools like GA and Omniture 2-4 years’ experience in this domain