Associate Manager - Programmatic

Publicis Global Delivery; Gurugram District; On-site; INR 1,400,000 - 2,000,000; Full time

Job summary

Publicis Global Delivery is seeking an Associate Manager - Programmatic to oversee campaign pacing, reporting, and optimization across major DSPs such as DV360, The Trade Desk, and Amazon DSP. The role requires 2-4 years in online media and programmatic and knowledge of ad serving technologies.

You will coordinate with cross-functional teams, ensure data accuracy, and drive delivery against KPIs in a fast-paced environment. An MBA or engineering degree is a plus.

Qualifications

• 2-4 years in Online media and Programmatic
• Experience on DSP platforms like DV360, TTD, Amazon DSP and Yahoo DSP is a plus
• Knowledge of ad serving tech and analytics tools (GA, Omniture)

Responsibilities

• Manage daily pacing updates and monitor campaign delivery against planned budgets and targets.
• Maintain and update weekly performance trackers for reporting.
• Manage Prisma actualization and invoice-related activities for campaigns and billing data.
• Perform campaign setup based on approved media plans and requirements.
• Conduct QA for new campaigns, budget changes, and creative changes.
• Provide mid-month and end-of-month pacing updates.
• Generate and maintain campaign taxonomy and placement details.
• Create trafficking sheets for campaign tracking and documentation.
• Update Prisma vs. Flowchart and reconcile data between campaign and media planning.
• Identify discrepancies and coordinate with teams for resolution.
• Ensure data and documentation are accurate and timely.
• Monitor and optimize programmatic campaigns based on KPIs and delivery goals.
• Hands-on experience with DSPs including DV360, TTD, Amazon DSP, Yahoo DSP to execute setup, monitoring, optimization, and reporting.

Skills

Programmatic advertising

Campaign optimization

Data analysis

Education

Any graduate/B.E/B.Tech/MBA

Tools

DV360

The Trade Desk

Amazon DSP

Yahoo DSP

DBM

MediaMath

AppNexus

Job description

Key Skills & Responsibilities of Associate Manager - Programmatic -

• Manage daily pacing updates and monitor campaign delivery against planned budgets and targets.
• Maintain and update weekly performance trackers to ensure accurate and timely reporting.
• Manage Prisma actualization and invoice-related activities, ensuring campaign and billing data is accurate.
• Perform campaign setup based on approved media plans and campaign requirements.
• Conduct QA for new campaigns, budget changes, creative changes, and other campaign modifications.
• Mid-month and end-of-month (EOM) pacing updates.
• Generate and maintain campaign taxonomy and placement details.
• Create and maintain trafficking sheets for campaign tracking and documentation.
• Perform Prisma vs. Flowchart updates and reconciliation to ensure consistency between campaign and media planning data.
• Identify discrepancies in campaign setup, pacing, performance, or billing data and coordinate with relevant teams for resolution.
• Ensure campaign-related data and documentation are accurate, updated, and maintained within defined timelines.
• Monitor and optimize programmatic campaigns based on performance, pacing, audience, inventory, bid strategy, and other key campaign metrics to achieve campaign KPIs and delivery goals.
• Hands-on experience with major DSPs, including DV360, The Trade Desk (TTD), Amazon DSP, and Yahoo DSP, with the ability to execute campaign setup, monitoring, optimization, and reporting across these platforms.

You will fit right in if you have

• Any graduate/B.E/B.Tech/MBA
• 2 -4 years' experience in Online media and Programmatic
• Experience working on DSP platforms like DBM, MediaMath, Appnexus etc- will be an added advantage.
• Knowledge of Ad serving technologies, analytical tools like GA and Omniture 2-4 years' experience in this domain

If you are excited for -

• Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries
• Diverse team & progressive work environment
• A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization
• Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package

YOU are the one we're looking for- Someone who truly understands what it takes to serve clients beyond expectations: crack one-off client challenges. Develop insights. Spark breakthrough creative ideas.

Publicis Global Delivery is proud to be an equal opportunity employer. Eligible applicants will be considered without regard to race, color, religion, sexual orientation, gender identity, ethnicity, disability status, marital status or any other characteristic protected by applicable local laws, regulations, and ordinances.