Media Performance Associate Manager - Programmatic

Publicis Global Delivery (PGD); Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Total Rewards Program

Competitive pay and benefits package

Learning and training opportunities

Job summary

A leading global marketing firm in Gurugram is seeking a Media Performance Associate Manager (Programmatic) to manage multichannel programmatic campaigns and deliver effective media strategies. Candidates should have 2-4 years of online media experience, familiarity with DSP platforms, and knowledge of ad serving technologies. This role offers opportunities for professional growth within a diverse team and a competitive benefits package.

Qualifications

• 2-4 years’ experience in Online media and Programmatic.
• Experience working on DSP platforms is an added advantage.
• Knowledge of ad serving technologies and analytical tools.

Responsibilities

• Manage multichannel programmatic campaigns.
• Conduct full analysis of campaign performance.
• Provide clients with programmatic media recommendations.
• Traffic creatives into platform and set up campaigns.

Skills

Online media experience

Programmatic advertising

Campaign optimization

Analytical skills

Education

Any graduate/B.E/B.Tech/MBA

Tools

DSP platforms (DBM, MediaMath, Appnexus)

Ad serving technologies

GA (Google Analytics)

Omniture

Job description

Your responsibilities as a Media Performance Associate Manager (Programmatic)–

Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues

Conduct full analysis of campaign performance, optimizations, issues, etc.

Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives

Traffic all creatives into platform and set up campaigns prior to launch date

Maintain knowledge of media technology buying platforms and analytic tools

Navigate through variety of third-party systems to complete monthly billing documentation

Analyze campaign performance and make strategic investment and tactical media optimizations Provide clients with programmatic media recommendations and optimization strategies that align with objectives

Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's

You will fit right in if you have –

Any graduate/B.E/B.Tech/MBA

2 -4 years’ experience in Online media and Programmatic

Experience working on DSP platforms like DBM, MediaMath, Appnexus etc- will be an added advantage.

Knowledge of Ad serving technologies, analytical tools like GA and Omniture

If you are excited for –

Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries

Diverse team & progressive work environment

A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization

Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package

YOU are the one we’re looking for-

Someone who truly understand what it takes to serve clients beyond expectations: crack one-off client challenges. Develop insights. Spark breakthrough creative ideas.

Publicis Global Delivery is proud to be an equal opportunity employer.

Eligible applicants will be considered without regard to race, colour, religion, sexual orientation, gender identity, ethnicity, disability status, marital status or any other characteristic protected by applicable local laws, regulations, and ordinances.