Media Performance Associate Manager - Programmatic

Publicis Groupe; Gurgaon; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Publicis Groupe is seeking an Associate Manager - Programmatic to drive multichannel programmatic campaigns across desktop, mobile, and video from Gurgaon. The role involves campaign setup, performance analysis, and delivering actionable optimization strategies to meet client objectives.

You will collaborate with internal teams, manage billing data, and maintain accurate tracking and reporting to ensure campaign success and client satisfaction.

Qualifications

• Online media and programmatic experience required.
• Ability to analyze and optimize campaigns across channels.
• Knowledge of media technology buying platforms and analytics tools.

Responsibilities

• Manage multichannel programmatic campaigns (desktop, mobile, video) and troubleshoot delivery issues.
• Analyze campaign performance and optimize for KPIs.
• Provide programmatic media recommendations and optimization strategies to clients.
• Handle campaign setup, traffic creatives, and ensure timely reporting.
• Maintain weekly performance trackers and ensure billing accuracy.

Skills

Programmatic media

DSP platforms

Analytical mindset

Education

Any graduate/B.E/B.Tech/MBA

Tools

DBM

MediaMath

AppNexus

DV360

The Trade Desk

Job description

Company description

If you are excited for –

• Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries
• Diverse team & progressive work environment
• A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization
• Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package

YOU are the one we’re looking for-

Someone who truly understands what it takes to serve clients beyond expectations: crack one-off client challenges. Develop insights. Spark breakthrough creative ideas.

Publicis Global Delivery is proud to be an equal opportunity employer. Eligible applicants will be considered without regard to race, color, religion, sexual orientation, gender identity, ethnicity, disability status, marital status or any other characteristic protected by applicable local laws, regulations, and ordinances.

Overview

Key Skills & Responsibilities of Associate Manager - Programmatic -

• Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issue
• Conduct full analysis of campaign performance, optimizations, issues, etc.
• Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
• Traffic all creatives into platform and set up campaigns prior to launch date
• Maintain knowledge of media technology buying platforms and analytic tools
• Navigate through variety of third-party systems to complete monthly billing documentation
• Analyze campaign performance and make strategic investment and tactical media optimizations
• Provide clients with programmatic media recommendations and optimization strategies that align with objectives
• Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
• Manage daily pacing updates and monitor campaign delivery against planned budgets and targets.
• Maintain and update weekly performance trackers to ensure accurate and timely reporting.

Responsibilities

• Manage Prisma actualization and invoice-related activities, ensuring campaign and billing data is accurate.
• Perform campaign setup based on approved media plans and campaign requirements.
• Conduct QA for new campaigns, budget changes, creative changes, and other campaign modifications.
• Mid-month and end-of-month (EOM) pacing updates.
• Generate and maintain campaign taxonomy and placement details.
• Create and maintain trafficking sheets for campaign tracking and documentation.
• Perform Prisma vs. Flowchart updates and reconciliation to ensure consistency between campaign and media planning data.
• Identify discrepancies in campaign setup, pacing, performance, or billing data and coordinate with relevant teams for resolution.
• Ensure campaign-related data and documentation are accurate, updated, and maintained within defined timelines.
• Monitor and optimize programmatic campaigns based on performance, pacing, audience, inventory, bid strategy, and other key campaign metrics to achieve campaign KPIs and delivery goals

Qualifications

You will fit right in if you have –

• Any graduate/B.E/B.Tech/MBA
• 2 -4 years’ experience in Online media and Programmatic
• Experience working on DSP platforms like DBM, MediaMath, Appnexus etc- will be an added advantage.
• Hands‑on experience with major DSPs, including DV360, The Trade Desk (TTD)
• Amazon DSP, and Yahoo DSP, expertise is a plus
• Knowledge of Ad serving technologies, analytical tools like GA and Omniture 2-4 years’ experience in this domain