Media Performance Associate Manager - Programmatic

Epsilon Data Management; Gurugram District; On-site; INR 1,400,000 - 2,000,000; Full time

Job summary

Epsilon Data Management in India is seeking an Associate Manager - Programmatic to own day-to-day pacing, reporting, and campaign operations across major DSPs. You will drive QA, setup, optimization, and data accuracy, coordinating with teams to resolve discrepancies and ensure on-time delivery.

Ideal candidates have 2-4 years in online media, knowledge of GA/Omniture, and hands-on DSP experience to execute campaigns end-to-end.

Qualifications

• Bachelor’s or higher degree in a relevant field or MBA.
• 2-4 years of experience in online media and programmatic advertising.
• Familiarity with DSP platforms and ad serving technologies.

Responsibilities

• Manage daily pacing updates and monitor delivery against budgets and targets.
• Maintain weekly performance trackers for timely reporting.
• Handle Prisma actualization and invoice-related activities with accurate billing data.
• Set up campaigns based on approved media plans and requirements.
• Perform QA for campaigns and changes, ensuring accuracy.
• Provide mid-month and end-of-month pacing updates.
• Create and maintain campaign taxonomy and placement details.
• Maintain trafficking sheets for tracking and documentation.
• Reconcile Prisma vs. Flowchart data for consistency with planning data.
• Identify discrepancies and coordinate resolution with relevant teams.
• Ensure data and documentation are current within defined timelines.
• Monitor and optimize campaigns based on performance, pacing, audience, inventory, bid strategy, and KPIs.

Skills

Programmatic

DSP platforms

Campaign setup

Campaign pacing

Campaign optimization

QA/testing

Data accuracy reporting

GA

Omniture

Education

Any graduate / B.E / B.Tech / MBA

Tools

DV360

The Trade Desk (TTD)

Amazon DSP

Yahoo DSP

DBM

MediaMath

AppNexus

Job description

Role overview

Associate Manager - Programmatic

Responsibilities

• Manage daily pacing updates and monitor campaign delivery against planned budgets and targets.
• Maintain and update weekly performance trackers to ensure accurate and timely reporting.
• Manage Prisma actualization and invoice-related activities, ensuring campaign and billing data is accurate.
• Perform campaign setup based on approved media plans and campaign requirements.
• Conduct QA for new campaigns, budget changes, creative changes, and other campaign modifications.
• Mid-month and end-of-month (EOM) pacing updates.
• Generate and maintain campaign taxonomy and placement details.
• Create and maintain trafficking sheets for campaign tracking and documentation.
• Perform Prisma vs. Flowchart updates and reconciliation to ensure consistency between campaign and media planning data.
• Identify discrepancies in campaign setup, pacing, performance, or billing data and coordinate with relevant teams for resolution.
• Ensure campaign-related data and documentation are accurate, updated, and maintained within defined timelines.
• Monitor and optimize programmatic campaigns based on performance, pacing, audience, inventory, bid strategy, and other key campaign metrics to achieve campaign KPIs and delivery goals.
• Hands-on experience with major DSPs, including DV360, The Trade Desk (TTD), Amazon DSP, and Yahoo DSP, with the ability to execute campaign setup, monitoring, optimization, and reporting across these platforms.

Qualifications

• Any graduate/B.E/B.Tech/MBA
• 2-4 years experience in Online media and Programmatic
• Experience working on DSP platforms like DBM, MediaMath, AppNexus etc - will be an added advantage.
• Knowledge of Ad serving technologies, analytical tools like GA and Omniture
• 2-4 years experience in this domain

Key Skills

• Programmatic
• DSP platforms (DV360, The Trade Desk, Amazon DSP, Yahoo DSP)
• Campaign setup
• Campaign pacing
• Campaign optimization
• QA/testing
• Data accuracy reporting
• GA
• Omniture