Media Manager

The Starter Labs; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

The Starter Labs in Mumbai, India is seeking a senior media planner to lead digital campaigns across display, social, video, search, and email.

You will collaborate with marketing, manage budgets, optimize media mix, and deliver integrated campaigns while mentoring teams and building partner relationships.

Qualifications

• Collaborate with marketing to understand campaign objectives and KPIs.
• Develop media plans across digital platforms and channels.
• Analyze performance data to extract insights and optimize outcomes.
• Manage client relationships and coordinate with internal teams.

Responsibilities

• Collaborate with marketing to define campaign objectives, audience, and KPIs.
• Create and execute media plans across digital channels (display, social, video, search, email).
• Monitor campaigns and optimize within budget.
• Tailor media plans to diverse audience segments.
• Analyze performance data (impressions, clicks, conversions, CTR, CPA, ROAS) for insights.
• Optimize media mix to maximize reach, engagement, and conversions.
• Coordinate with internal teams to ensure seamless execution of campaigns.
• Build and maintain relationships with media partners and vendors.
• Act as first-level point of contact for client escalations and conduct competitive analysis.
• Stay updated on digital media trends and suggest new opportunities.
• Lead weekly team meetings and mentor team members.
• Work with L&D to structure training programs.

Job description

• 1. Collaborate with the marketing team to understand campaign objectives, target audience, and key performance indicators
• 2 . Create and execute innovative media plans across digital platforms, including but not limited to display advertising, social media, video, search, programmatic, email, and other emerging channels
• 3. Developing innovative solutions to continuously position as a cutting-edge source for digital media strategy
• 4. Monitor and optimize campaigns to stay within budget constraints
• 5. Tailor media plans to resonate with different audience segments
• 6. Analyze campaign performance data for insights on impressions, clicks, conversions, CTR, CPA, and ROAS to identify strengths and opportunities
• 7. Optimize the media mix to strike a balance between different channels to maximize reach, engagement, and conversions
• 8. Work closely with internal teams to ensure the seamless execution of media plans and deliver integrated marketing campaigns
• 9. Build and maintain strong relationships with media partners and vendors
• 10. Act as first-level POC for client escalations and Conduct regular competitive analysis to identify industry trends, benchmark against competitors' strategies, and implement best practices
• 11. Stay abreast of the latest digital media trends, technologies, and best practices. Proactively recommend new opportunities and strategies to enhance campaign effectiveness
• 1 2. Conduct weekly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally
• 13. Work with the L&D team to structure training programs that directly impact work quality along with specific competencies
• 14. Promote a culture of research and self-development within the team while organizing regular one-on-one feedback discussions with team members
• 15. Hire capable, independent resources that can understand, communicate and execute client briefs accurately
• 1 6. Establish strong relationships with clients to understand clients' satisfaction with media campaigns requirements and objectives
• 17. Prompt replies to emails by self and team
• 18. Ensuring accurate and complete information is provided to the creative team
• 19. Ensure timely resolutions of client and internal feedback
• 20. Ensure following of internal TATs, tasks prioritization, and timely delivery of work.