Media Executive

Kinnect; Mumbai; Presencial; INR 600.000 - 900.000; Jornada completa

Descripción de la vacante

Kinnect in Mumbai seeks a result-driven paid media specialist to plan, execute, and optimize campaigns across DV360, Google Ads, Meta, and LinkedIn. You’ll monitor KPIs, manage budgets, and run A/B tests to scale performance while leveraging GenAI tools for smarter planning and copy generation.

With 1-2 years of hands-on experience, you’ll combine data-driven insights with creative thinking, collaborating with cross-functional teams to align media strategies with brand goals.

Formación

• 1-2 years of hands-on experience in paid media campaign management.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics tools like GA4.
• Exposure to GenAI tools for media planning, copy generation, or performance benchmarking.

Responsabilidades

• Plan, execute, and optimize paid media campaigns across biddable platforms like DV 360, Google Ads, Meta, LinkedIn, and more.
• Monitor campaign KPIs with attention to budgets, ensuring efficiency and effectiveness.
• Run A/B tests, decode metrics, and offer actionable insights to scale performance.
• Stay sharp on media trends, platform updates, and evolving ad tech to keep campaigns ahead of the curve.
• Collaborate with cross-functional teams to align campaign strategies with brand and business objectives.

Conocimientos

Paid media management

Data-driven decision making

Analytical thinking

Communication skills

Herramientas

DV360

Google Ads

Meta Ads Manager

LinkedIn Ads

GA4

Descripción del empleo

You’ll be executing media strategies that don't just spend - they perform. From launching scroll-stopping campaigns to decoding what makes audiences click, you'll be in the driver's seat of performance-led media planning.

The Impact You'll Drive

• Plan, execute, and optimize paid media campaigns across biddable platforms like DV 360, Google Ads, Meta, LinkedIn, and more.
• Monitor campaign KPIs with attention to details of budgets, ensuring efficiency and effectiveness.
• Run A/B tests, decode metrics, and offer actionable insights to scale performance.
• Stay sharp on media trends, platform updates, and evolving ad tech to keep campaigns ahead of the curve.
• Collaborate with cross-functional teams to align campaign strategies with brand and business objectives.

The Skills That Seal the Deal

• 1-2 years of hands-on experience in paid media campaign management.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics tools like GA4.
• Exposure to GenAI tools for media planning, copy generation, or performance benchmarking.
• Strong understanding of audience targeting, bidding strategies, and performance tracking.
• A mix of left-brain data logic and right-brain creative thinking.
• Excellent communication skills and a knack for problem-solving on the fly.