Media Executive

Marico Limited; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Marico Limited is seeking a digital media strategist to drive the media strategy and execution for a digital-first brand, coordinating with Brand Managers and content teams to ensure optimal reach across Meta, Google and other platforms.

The role requires hands-on campaign setup, monitoring, and optimization with a focus on full-funnel metrics and actionable insights. FMCG experience and knowledge of A/B testing are valued assets.

Qualifications

• Minimum 3+ years in a similar role, preferably in the FMCG industry.
• B.E/B.Tech + MBA will be an added advantage.

Responsibilities

• Drive the media strategy & execution for Marico’s digital first Brand to ensure relevant Brand reach across Meta, Google and other social platforms.
• Liaison with Brand Managers, Content teams and Online Sales teams to understand media requirements, independently setup, monitor & optimize all digital campaigns.
• Develop actionable insights using all media data, enable Social Listening and insighting for the relevant teams to action on.
• Drive metrics across the full funnel for the Brand, plan for relevant interventions – both tactical & strategic – basis Business/Brand requirements.
• Should have hands-on experience in setting up & running campaigns independently, in the absence of an Agency ecosystem – especially across Meta & Google ecosystems; SEO and AEO experience would be an added advantage.
• Ability to define, plan, execute & monitor success metrices basis Campaign briefs/requirements from Brand/Business and plan for campaigns accordingly.
• Distill insights out of Campaign performance & adjust campaigns accordingly; knowledge of A/B testing for re-alignments.
• D2C Website Marketing experience is an added advantage; MS Excel dashboards experience is an added advantage.

Skills

Digital Campaigns

Meta Google Ads

Campaign Optimization

A/B Testing

MS Excel Dashboards

Fast-paced Environment

Education

B.E./B.Tech + MBA

Tools

SEO Tools

AEO

Job description

• Minimum 3+ years in a similar role, preferably in the FMCG industry
• B.E/B.Tech + MBA will be an added advantage

Primary Job Function:

Drive the media strategy & execution for one of Marico’s digital first Brands to ensure relevant Brand reach

Key Deliverables of the Role:

• Responsible for strategizing & end-to-end execution of the Brand’s Digital Campaigns across Meta, Google and other social platforms.
• Liaison with Brand Managers, Content teams and Online Sales teams to understand the media requirements, independently setup, monitor & vigorously optimise all digital campaigns
• Develop actionable insights using all media data, enable Social Listening and insighting for the relevant teams to action on
• Drive metrices across the full funnel for the Brand, plan for relevant interventions – both tactical & strategic – basis Business/Brand requirements
• Should have had hands-on experience in setting up & running campaigns independently, in the absence of an Agency ecosystem – especially across Meta & Google ecosystems. SEO and AEO experience would be an added advantage.
• Ability to define, plan, execute &monitor success metrices basis Campaign briefs/requirements from Brand/Business and plan for campaigns accordingly.
• Should be able to distil insights out of Campaign performance & adjust campaigns accordingly.
• Should know basics of A/B testing to make necessary campaign re-alignments.
• Having a D2C Website Marketing experience is an added advantage.
• Knows fundamentals of Microsoft Office tools, experience of making Dashboards on MS Excel would be an added advantage.
• Strong team player, with a knack for working in a fast-paced environment.
• Manages & implements projects & processes with excellence.
• Willing to go above & beyond in staying updated with latest trends – both Social & Technological.
• Experience in managing Food brands would be an added advantage

Reporting Relationships:

Reports to Head of Brand Content & Communications

Other Interfaces:

• Sales teams (Key Account Managers, Regional Sales Managers)
• Brand Managers
• Agency Partners

Growth Path & Future:

• The member has options of working on challenging assignments across Marico Business Units (India, International, Digital). There could be exposure to other categories as well to develop a more wholesome perspective.