Media Buying Lead - D2C Performance Marketing

Brandslane; Delhi; A distancia; INR 2.500.000 - 4.000.000; Jornada completa

Descripción de la vacante

Brandslane is seeking an experienced Media Buying Manager to lead and drive the performance of the entire media buying department. You will oversee 15+ media buyers, ensure brands meet performance goals, and continuously improve operations while also independently strategising for high-priority accounts.

The ideal candidate has 4+ years in performance marketing for eCommerce, has worked in an agency setting, and can develop team members while collaborating with senior management.

Formación

• 4+ years hands-on experience in performance marketing for eCommerce brands.
• Agency background with experience managing eCommerce brands.
• Experience managing a team of at least 15 media buyers.
• Extensive knowledge of Meta Ads and Google Ads, including campaign structures and bidding strategies.
• Ability to independently manage multiple accounts and handle complex performance situations.
• Proven leadership, feedback and development of team members.
• Strong communication and cross-team coordination skills.

Responsabilidades

• Lead and manage a team of 15+ media buyers across multiple accounts.
• Coordinate with media buyers to ensure accounts progress toward performance goals.
• Set clear task allocation, accountability and execution standards across the department.
• Support team leads and individual media buyers in achieving targets.
• Establish and maintain quality standards for media buying processes.
• Train team on Meta Ads, Google Ads, and optimization techniques.
• Track performance and identify skill gaps to develop improvement plans.

Conocimientos

Meta Ads

Google Ads

Team leadership

Campaign optimisation

Performance marketing

Data analysis

Communication

Descripción del empleo

Company Introduction

Brandslane is a strategy, performance and creative advertising agency that helps Direct-to-Consumer eCommerce and SaaS businesses scale their revenue through data-driven advertising, creative strategy and retention marketing. Over the last 4+ years, we have worked with 300+ brands and helped generate ₹600Cr+ in combined revenue.

Location: Remote (Delhi)

Important - Must have worked in a performance marketing or advertising agency managing eCommerce/D2C brands. Experience in e-commerce marketplaces is not aligned with our current requirements.

Introduction About the Role

We're looking for an experienced Media Buying Manager to oversee and drive the performance of our entire media buying department.

This role is designed for an experienced Senior Media Buyer who has evolved into a strong people and delivery manager. The person will be responsible for managing a large team of media buyers, ensuring that all brands meet their performance goals, maintaining the quality of media buying operations and continuously improving the team's capabilities.

Alongside managing the team, the person will also independently manage and strategise for a few high-priority brand accounts, especially when advanced technical expertise or strategic intervention is required.

The ideal candidate should be equally strong at understanding advertising algorithms, analysing account performance, solving complex campaign-level problems, managing people and developing media buyers into better performers.

Key Responsibilities

1. Media Buying Team Management

• Manage and oversee a team of 15+ media buyers responsible for multiple eCommerce brand accounts.
• Coordinate with media buyers regularly to ensure their accounts are progressing towards their respective performance goals.
• Ensure clear task allocation, accountability and execution standards across the department.
• Support team leads and individual media buyers in achieving their performance targets.

2. Performance Management & Account Growth

• Take ownership of the overall performance and delivery standards of the media buying department.
• Step in to manage high-priority accounts independently whenever advanced expertise or strategic intervention is required.

3. Quality Control & Process Management

• Establish and maintain quality standards for media buying processes across the department.
• Regularly audit ad account structures, campaign strategies, reporting, documentation and execution.
• Identify recurring mistakes, operational gaps and performance issues and implement processes to prevent them.
• Maintain and improve internal documentation, reporting systems and media buying frameworks.

4. Team Training & Development

• Take ownership of continuously improving the technical capabilities of the media buying team.
• Conduct regular training sessions on Meta Ads, Google Ads, campaign strategies, optimisation techniques and platform updates.
• Help media buyers develop their analytical, strategic and problem-solving abilities.

5. Performance Evaluation & Team Development

• Track individual performance, account management capabilities, productivity and quality of execution.
• Identify skill gaps and create improvement plans for team members.
• Recognise high performers and identify individuals ready for greater responsibilities.
• Maintain a high-performing team culture with strong accountability and continuous learning.

Requirements — Must Have

• Experience: Minimum 4 years of hands‑on experience in performance marketing for eCommerce brands.
• Agency Background: Must have worked in a performance marketing or advertising agency managing eCommerce brands.
• Team Management: Must have experience managing a team of at least 15 media buyers. Experience managing interns or junior resources alone will not qualify.
• Platform Expertise: Extensive hands‑on knowledge of Meta Ads and Google Ads, including campaign structures, bidding strategies, optimisation, scaling and troubleshooting.
• Account Management: Must independently managed multiple eCommerce advertising accounts and handled complex performance situations.
• Leadership: Proven ability to manage people, evaluate performance, provide constructive feedback and develop team members.
• Process Orientation: Experience maintaining quality standards, implementing SOPs and improving internal media buying processes.
• Communication: Excellent communication and coordination skills, with the ability to work with multiple teams and senior management.