Media Buyer / Paid Ads Specialist (Google & Meta)

Global Info Edge; New Delhi; In loco; INR 420.000 - 660.000; Tempo pieno

Descrizione del lavoro

Global Info Edge in Delhi is seeking a hands-on digital ads specialist to run and scale Google and Meta campaigns end to end, from strategy to reporting.

You will own CPL/CPA/ROAS targets, test landing pages and ad creative, set up GA4 tracking, read dashboards, and communicate results clearly to clients.

Competenze

• 1–2+ years hands-on running paid campaigns (Google and/or Meta).
• Comfort with numbers — CPL, CPA, ROAS, CTR, conversion rates.
• Working knowledge of GA4 / conversion tracking is a strong plus.
• Clear written communication and a bias for testing.

Mansioni

• Plan, launch and optimise Google & Meta Ads campaigns.
• Own cost-per-lead, ROAS and conversion targets across accounts.
• Build and test landing-page and ad-creative variations.
• Set up tracking and read the data — GA4, conversion events, dashboards.
• Report clearly to clients and the team, in plain language.

Conoscenze

Paid campaigns

Google Ads

Meta Ads

CPL/CPA/ROAS

GA4

Data analysis

Communication

Budget ownership

Strumenti

GA4

Descrizione del lavoro

Run and scale Google & Meta Ads for real businesses — own campaigns end to end, from strategy and structure to optimisation and reporting.

What you'll do

• Plan, launch and optimise Google & Meta Ads campaigns
• Own cost-per-lead, ROAS and conversion targets across accounts
• Build and test landing-page and ad-creative variations
• Set up tracking and read the data — GA4, conversion events, dashboards
• Report clearly to clients and the team, in plain language

What we're looking for

• 1–2+ years hands‑on running paid campaigns (Google and/or Meta)
• Comfort with numbers — CPL, CPA, ROAS, CTR, conversion rates
• Working knowledge of GA4 / conversion tracking is a strong plus
• Clear written communication and a bias for testing
• Ownership mindset — you treat the budget like your own

This is an evergreen position. We're always looking for strong people to join our pipeline for upcoming client expansions — if your profile matches, we'll reach out for an introductory call and keep you in mind for our next hiring wave.