Meta Ads Specialist

Keka Inc.; Kozhikode district; On-site; INR 1,000,000 - 1,400,000; Full time

Job summary

CookieYes is seeking a Meta Ads Specialist to own paid social campaigns end to end—from audience strategy and creative testing to attribution and payback. You will own the spend and the results, driving CPA targets and incremental growth.

Responsibilities include strategy, structure, audiences, budgets, creative testing, and reporting. You will expand into adjacent paid social channels and ensure consent-safe measurement in a privacy-centric environment.

Qualifications

• 3+ years managing Meta Ads spend hands-on.
• Deep working knowledge of Meta Ads Manager: campaign structure, Advantage+ and manual setups.
• Practical experience with Meta Pixel and Conversions API, server-side setup and event mapping.
• Analytical fluency in GA4 and spreadsheets, with understanding of attribution windows and view-through effects.
• Experience optimising for downstream events such as paid conversions or signups.

Responsibilities

• Own Meta paid acquisition end to end: strategy, campaign structure, audiences, budgets, bidding, and daily optimisation.
• Run prospecting, retargeting and lookalike campaigns against CPA and payback targets, reporting on which work.
• Drive creative volume: brief, test and iterate on a high cadence of static, video and UGC assets with design.
• Own the measurement plan: pixel, Conversions API, deduplication and offline/server-side conversions.
• Configure tracking in a consent-first world and explain measurements.
• Collaborate on landing pages and optimize post-click conversion rate.
• Run incremental and holdout tests beyond platform ROAS.

Skills

Meta Ads Strategy

Budget Management

Audience Segmentation

Creative Briefing

GA4 Analysis

Conversions API

Reporting & Analytics

Tools

Meta Ads Manager

GA4

Conversions API

Job description

CookieYes sells to website owners, agencies and developers, and a large part of that audience is reachable on Meta long before they search for a consent management platform.We are hiring a Meta Ads Specialist to own that channel properly: paid social as a measurable acquisition engine, not a brand-awareness line item.

You will run Facebook and Instagram campaigns end to end, from audience strategy and creative testing through to attribution and payback. You will own the spend and the number it produces.

RESPONSIBILITIES

• Own Meta paid acquisition end to end: strategy, campaign structure, audiences, budgets, bidding, and daily optimisation.
• Run prospecting, retargeting and lookalike campaigns against a defined CPA and payback target, and report honestly on which of them actually incrementally works.
• Drive creative volume. Brief, test and iterate on a high cadence of static, video and UGC-style creative with design and the growth writer, and kill losers fast.
• Own the measurement plan: pixel and Conversions API implementation, event mapping, offline and server-side conversions, and deduplication against other channels.
• Configure tracking that survives a consent-first world. We sell consent management, so our own measurement setup has to be compliant and we have to be able to explain how.
• Work with the growth writer and design on landing pages, and treat post-click conversion rate as part of your job rather than someone else’s.
• Run structured incrementality and holdout tests rather than trusting platform-reported ROAS alone.
• Report weekly on spend, CPA, signup quality, free-to-paid conversion and contribution to MRR.
• Extend into adjacent paid social channels such as LinkedIn, Reddit or X where the audience justifies it.

REQUIREMENTS

• 3+ years managing Meta Ads spend hands-on, with direct responsibility for a monthly budget you can quantify.
• Deep working knowledge of Meta Ads Manager: campaign structure, Advantage+ and manual setups, audience building, bid strategies and creative testing frameworks.
• Practical experience with Meta Pixel and Conversions API, including server-side setup and event quality troubleshooting.
• Strong creative judgement. You can look at a set of ads and predict which will work, and brief a designer so the next batch is better.
• Analytical fluency in GA4 and spreadsheets, with an understanding of attribution windows, view-through inflation and where platform numbers overstate reality.
• Experience optimising for a downstream event such as a paid conversion or qualified signup, not just a form fill.
• Clear reporting. You can explain to a non-marketer why a campaign is scaling or being switched off.

GOOD TO HAVE

• Experience running paid social for B2B SaaS or a product-led, self-serve product.
• Google Ads, LinkedIn Ads or Reddit Ads experience alongside Meta.
• Familiarity with consent mode, privacy-safe measurement and modelled conversions.
• Comfort with basic video editing or AI creative tooling to prototype ad concepts without waiting on design.