Media Buyer – Meta Ads (E-commerce)

ProLegion; Chandigarh; On-site; INR 300,000 - 600,000; Full time

Job summary

A digital marketing firm is looking for a motivated Media Buyer specialized in Meta Ads for e-commerce. This entry-level role involves assisting in planning, executing, and optimizing paid campaigns on Meta platforms to drive conversions for e-commerce brands. Candidates should have a Bachelor's degree in a relevant field and an interest in e-commerce marketing. The position requires analytical skills, creativity, and the ability to work collaboratively within a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communication, or a related field (preferred).
• Basic understanding of Meta Ads Manager (Facebook Business Manager).
• Interest in e-commerce marketing and paid digital advertising.
• Strong analytical and numerical skills.
• Good communication and teamwork abilities.

Responsibilities

• Assist in setting up, monitoring, and optimizing Meta Ads campaigns.
• Conduct market and audience research to identify targeting opportunities.
• Analyze campaign data to evaluate KPIs like ROAS and CTR.
• Develop basic ad creatives or coordinate with design teams.
• Monitor daily budgets and overall campaign delivery.

Skills

Basic understanding of Meta Ads Manager

Interest in e-commerce marketing

Strong analytical skills

Good communication abilities

Creative mindset

Education

Bachelor’s degree in Marketing or related field

Tools

Facebook Business Manager

Canva

Photoshop

Shopify

Job description

Media Buyer – Meta Ads (E-commerce)

HR Manager@ ProLegion | MBA, HR Management

Experience: Fresher to 1 Year

Employment Type: Full-Time

Job Description

We are seeking a motivated and detail‑oriented Media Buyer – Meta Ads (E-commerce) to join our digital marketing team. This role is ideal for candidates who are passionate about performance marketing, eager to learn, and excited to build a career in e‑commerce advertising. You will be responsible for assisting in planning, executing, and optimizing paid campaigns on Meta platforms (Facebook & Instagram) to drive conversions and revenue for e‑commerce brands.

Key Responsibilities

• Assist in setting up, monitoring, and optimizing Meta Ads campaigns focused on e‑commerce performance.
• Conduct market and audience research to identify high‑potential targeting opportunities.
• Analyze campaign data to evaluate KPIs such as ROAS, CTR, CPC, CPM, and conversion rates.
• Develop basic ad creatives or coordinate with design teams to improve campaign performance.
• Support A/B testing for creatives, copy, and audiences.
• Monitor daily budgets, pacing, and overall campaign delivery.
• Prepare performance reports and share insights with the internal team.
• Stay updated on Meta Ads policies, e‑commerce trends, and best practices in digital advertising.
• Collaborate with senior media buyers to execute growth strategies for multiple e‑commerce brands.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communication, or a related field (preferred).
• Basic understanding of Meta Ads Manager (Facebook Business Manager).
• Interest in e‑commerce marketing and paid digital advertising.
• Strong analytical and numerical skills.
• Ability to work with data, spreadsheets, and reporting dashboards.
• Good communication and teamwork abilities.
• Creative mindset with willingness to test and experiment.
• Self‑motivated, eager to learn, and able to adapt in a fast‑paced environment.

Preferred Skills (Good to Have)

• Basic knowledge of pixel setup, events, and tracking.
• Familiarity with Shopify, WooCommerce, or other e‑commerce platforms.
• Exposure to Canva, Photoshop, or similar creative tools.
• Understanding of funnels, retargeting, and audience segmentation.

Seniority Level

Entry level

Employment Type

Full-time

Job Function

Information Technology and Strategy/Planning

Industries

IT Services and IT Consulting

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