Media Account Manager

Dentsu; Bengaluru; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Dwa, a leading media agency brand, seeks a Media Account Manager to own client relationships and end-to-end media campaign delivery in Bengaluru. You will drive strategic media planning, campaign execution, and optimization across digital, social, search, programmatic, and other channels, collaborating with internal teams and media partners.

You will translate business objectives into impactful media solutions, monitor KPI delivery, and deliver insightful reporting and recommendations to

Qualifications

• Ability to manage client relationships and expectations.
• Strong understanding of media planning across channels.
• Experience translating business objectives into media solutions.

Responsibilities

• Act as the primary day-to-day contact for assigned clients and build trusted relationships.
• Translate client briefs into clear media strategies and plans aligned to objectives.
• Own the campaign lifecycle from briefing to post-campaign analysis and optimization.
• Develop client-facing reports and dashboards illustrating insights and recommendations.
• Coordinate with activation, buying, analytics, and other teams to ensure smooth delivery.

Skills

Client management

Media planning

Campaign execution

Performance optimization

Data-driven decisions

Tools

GWI

Reach Planner

Job description

We are looking for a Media Account Manager who can take ownership of client relationships and the end-to-end delivery of media campaigns. The role requires a strong understanding of media planning, campaign execution, performance optimization and client management, along with the ability to translate business objectives into effective media solutions.
The ideal candidate will be comfortable working across digital, biddable and non-biddable media, collaborating with specialist teams and media partners, and using data and consumer insights to drive better media decisions.

Job Description:

Key Responsibilities

Client & Account Management

• Act as the primary day-to-day contact for assigned clients and build strong, trusted relationships.
• Understand client business objectives, marketing priorities and media requirements.
• Manage client communication, reviews, presentations and regular status updates.
• Proactively identify client needs and opportunities to strengthen the account.

Media Planning & Strategy

• Translate client briefs into clear media strategies and plans aligned to business objectives.
• Develop media recommendations across relevant channels, including digital, social, search, programmatic, video, OOH, print, events and other relevant media.
• Use audience, consumer, market and competitive insights to inform planning.
• Experience in using planning tools such as GWI, reach planner
• Identify new media opportunities, platforms, partnerships and innovative solutions.

Campaign Execution & Optimization

• Own the campaign lifecycle from briefing and planning through execution, optimization and post-campaign analysis.
• Coordinate with, activation, buying, ad operations, analytics and other teams.
• Monitor campaign delivery against agreed KPIs, budgets, timelines and objectives.

Reporting & Insights

• Review campaign performance and translate data into meaningful insights and recommendations.
• Develop client-facing reports, dashboards, presentations and post-campaign analyses.
• Go beyond reporting numbers to explain what happened, why it happened and what should be done next.
• Use analytics and market intelligence to improve future planning and investment decisions.

Commercial & Financial Management

• Own and maintain media plans, budgets and campaign trackers.
• Ensure accuracy across media plans, POs, billing, reconciliations and financial processes.
• Work with internal finance and buying teams to ensure commercial processes are followed.
• Monitor campaign spends and identify potential budget risks or opportunities.

Stakeholder & Team Management

• Coordinate effectively across internal specialist teams, clients and media partners.
• Build strong relationships with publishers, platforms and media owners.
• Manage multiple workstreams simultaneously while maintaining attention to detail.
• Support and mentor junior team members and ensure quality of their deliverables.

Business Growth

• Identify opportunities for account growth, new media solutions and cross-channel opportunities.
• Contribute to new business pitches, strategic proposals and client presentations.
• Stay current with emerging media platforms, technology, consumer behaviour and industry developments.

Location:

Bangalore

Brand:

Dwa

Time Type:

Full time

Contract Type:

Permanent