Marketo Automation Lead

NetCom Learning; Delhi; On-site; INR 2,400,000 - 3,600,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based incentives

Collaborative work environment

Job summary

NetCom Learning is seeking a Marketing Automation Lead (Marketo SME) to own the strategy, design, testing, execution, maintenance and reporting of campaigns within the Marketo platform, collaborating with marketing and sales to drive demand and pipeline.

Key duties include building programs, managing data and segments, ensuring GDPR/CASL compliance, end-to-end testing, and delivering dashboards on program performance.

Qualifications

• 2+ years of Marketo experience with proven technical proficiency.
• Knowledge of email marketing, templates, analysis and deliverability.
• Understanding of digital marketing ecosystem and paid/owned media in relation to marketing automation.
• Experience with tools integrating with Marketo (e.g., Salesforce, Adobe).
• Strong written and oral communication; highly organized and detail-oriented.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Build, deploy and monitor Marketo campaigns (engagement, trigger, batch, email, webinar).
• Strategize and execute Marketo programs supporting the buyer journey and pipeline.
• Maintain data hygiene and accurate segmentation in the automation tool.
• Implement marketing automation best practices and conduct end-to-end testing before launch.
• Provide marketing reporting, dashboards and analysis on program performance and attribution.
• Ensure GDPR and CASL/CAN-SPAM compliance for all program assets.

Skills

Marketo expertise

Email marketing

Data management

GDPR compliance

Leadership

Communication

Campaign strategy

Tools

Salesforce

Adobe Target

Adobe Audience Manager

Job description

NetCom Learning is a premier provider of IT and business skills training, serving individuals and organizations worldwide. We offer a comprehensive range of training solutions tailored to meet the evolving needs of professionals and businesses in today's rapidly changing technology landscape.

About the role:

The Marketing Automation Lead will be a Marketo Subject Matter Expert (SME) and will be responsible for the strategy, design, testing, execution, maintenance and reporting of marketing campaigns within the Marketo platform and its automation tools.

Key Responsibilities:

• Use Marketo to build, deploy and monitor critical demand generation programs, such as engagement programs, trigger and batch campaigns, email, webinar and live event programs. Responsibilities will include the strategy, execution and maintenance of:
  • Flow builds / campaigns
  • Email campaigns
  • Landing page
  • Forms
  • List/data management.
• Flow builds / campaigns
• Landing page
• Forms
• List/data management.
• Strategize and execute best-in-class Marketo programs in support of the buyer journey, including demand generation, pipeline acceleration, etc.
• Data maintenance and hygiene within the automation tool and ensure accurate segmentation and targeting
• Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch
• Marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness
• Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and email laws such as CASL/CAN-SPAM

Qualifications:

• Minimum 2 years’ within the Marketo platform with proven technical proficiency
• Knowledge of multiple aspects of email marketing including dynamic program implementation, template coding, analysis, legislation, authentication and sender reputation systems, deliverability, and general industry trends and metrics
• Functional knowledge of digital marketing ecosystem, content marketing, paid and owned media, as it relates to marketing automation
• Functional knowledge of tools integrating with Marketo such as: Adobe Audience Manager, Adobe Target, Salesforce, etc.
• Self-starter and leader who is highly accountable and communicative
• Excellence in written and oral communications; strong presentation skills; highly organized with strong attention to detail
• Be able to work under a fast paced, deadline focused environment and manage multiple projects across more than one client and/or group

Why Join Us:

• Opportunity to work with a high-performing team in a dynamic and growing company.
• Attractive compensation package with performance-based incentives.
• A collaborative and innovative work environment that encourages professional growth.