Marketo Developer

Infosys; Chennai District, Bengaluru, Hyderabad; Hybrid; INR 800,000 - 1,200,000; Full time

Job summary

Infosys is seeking a Marketo Developer to join their dynamic team in Chennai, India. This role focuses on developing and optimizing marketing automation solutions to enhance customer engagement and drive business growth. The right candidate will have 2 to 5 years of experience in Marketo development and a strong understanding of CRM integration.

You will be responsible for designing efficient Marketo programs, managing data quality, and collaborating with cross-functional teams to improve campaign effectiveness. A solid educational background in a relevant field is required.

Join us and contribute to innovative marketing initiatives in a fast-paced environment!

Qualifications

• 2 to 5 years of hands‑on experience in Marketo development and marketing automation.
• Strong working knowledge of Marketo components including programs, smart campaigns, segmentation, forms, and email/landing page creation.
• Understanding of integrations between Marketo and CRM or other marketing platforms.

Responsibilities

• Design, build, and maintain Marketo programs, smart campaigns, nurture journeys, and lead lifecycle workflows.
• Ensure data quality, governance, and consistency through validation, cleansing, and monitoring processes.
• Collaborate with marketing stakeholders to execute campaigns, analyze performance, and improve outcomes.

Skills

Marketo development

Lead lifecycle management

Data quality and governance

Campaign execution

Cross-functional collaboration

Education

Bachelor's or Master's degree in BE/ME/BTECH/MTECH/MCA/MSC/MBA or equivalent

Tools

Salesforce

Adobe Experience Cloud

Google Analytics

HTML/CSS

Job description

About the Job:

Join a dynamic team focused on delivering intelligent marketing automation solutions that drive customer engagement and business growth. As a Marketo Developer, you will design and enable scalable marketing automation programs that enhance lead management, personalization, and campaign effectiveness. You’ll collaborate closely with marketing, analytics, and engineering teams to translate business needs into automated workflows and data-driven campaigns.

In this role, you will work on building efficient Marketo programs, optimizing lead lifecycle processes, ensuring data accuracy, and enabling seamless integration with CRM and other systems.

If you are passionate about marketing automation, enjoy solving complex data and process challenges, and want to leverage modern approaches including AI-driven insights, this role offers the perfect opportunity. You will also contribute to improving operational efficiency, standardizing processes, and building scalable solutions that support long-term growth.

Key Responsibilities:

Marketo Development & Automation

• Design, build, and maintain Marketo programs, smart campaigns, nurture journeys, and lead lifecycle workflows.
• Configure and manage lead scoring models, segmentation, and database management strategies.
• Develop and maintain reusable email templates, landing pages, forms, and tokens to improve campaign efficiency.
• Implement and optimize automation workflows to support marketing initiatives and improve engagement rates.

Data Management & Integration

• Ensure data quality, governance, and consistency through validation, cleansing, and monitoring processes.
• Support integrations between Marketo and external systems such as CRM platforms (e.g., Salesforce) and other marketing tools.
• Troubleshoot sync issues, data discrepancies, and campaign execution problems with root-cause analysis.

Campaign Execution & Optimization

• Collaborate with marketing stakeholders to execute campaigns, analyze performance, and improve outcomes.
• Support A/B testing, reporting, and campaign optimization initiatives.
• Leverage insights and analytics to enhance targeting, personalization, and engagement strategies.

Collaboration & Delivery

• Partner with cross-functional teams to translate business requirements into scalable marketing automation solutions.
• Contribute to documentation, process standardization, and best practices for marketing operations.
• Support release planning, testing, and post-deployment validation of marketing programs.

Minimum Qualifications:

• 2 to 5 years of hands‑on experience in Marketo development and marketing automation.
• Strong working knowledge of Marketo components including programs, smart campaigns, segmentation, forms, and email/landing page creation.
• Experience with lead lifecycle management, scoring models, and campaign execution.
• Understanding of integrations between Marketo and CRM or other marketing platforms.
• Bachelor's or Master's degree in BE/ME/BTECH/MTECH/MCA/MSC/MBA or equivalent.

Preferred Qualifications:

• Experience with advanced Marketo operations including lead routing, lifecycle reporting, and attribution models.
• Familiarity with CRM systems such as Salesforce and marketing tools within the Adobe Experience Cloud ecosystem.
• Knowledge of HTML/CSS for email and landing page customization.
• Exposure to analytics tools (e.g., Google Analytics) and campaign performance tracking.
• Understanding of AI-driven marketing use cases such as predictive segmentation, personalization, and campaign optimization.
• Strong problem‑solving skills and ability to work in a fast‑paced, cross‑functional environment.

Good to Have Skills:

• Adobe Experience Cloud
• Google Analytics, SQL
• A/B testing and campaign optimization
• Data analysis and reporting

About Us:

Infosys is a global leader in next‑generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey.

We do it by enabling the enterprise with an AI‑powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always‑on learning agenda drives continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Infosys provides equal employment opportunities to all applicants and employees without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, disability, or any other protected characteristic.