Lead Engineer – R01571703

Brillio; Bengaluru; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Brillio is seeking a Marketo Marketing Operations Specialist/Senior Marketing Automation Manager to own end-to-end marketing automation on the Marketo platform. You will drive campaign delivery excellence, data integrity, and program optimization from design to execution.

The role covers campaign execution, program setup, data operations, and third-party integrations with Salesforce. Strong skills in segmentation, lead scoring, and workflow design are required.

Qualifications

• 3+ years Marketo platform experience (or equivalent marketing automation).
• Proficient in segmentation, lead scoring and workflow design.
• Campaign management with QA mindset.

Responsibilities

• Own end-to-end marketing automation strategy and execution on Marketo.
• Build and deploy email campaigns with segmentation, QA, and activation workflows.
• Maintain and expand multi-step nurture/triggered campaigns.
• Execute A/B tests and manage landing page and form creation.

Skills

Marketo

Lead Scoring

Segmentation

Workflow Design

Campaign Management

QA mindset

Tools

Salesforce CRM

Job description

Marketo Marketing Operations Specialist / Senior Marketing Automation Manager Purpose

Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization.

Major ResponsibilitiesCampaign Execution

• Build and deploy email campaigns with proper segmentation, QA, and activation workflows
• Maintain and expand multi-step nurture/triggered campaign frameworks
• Execute A/B tests (variants, audience sampling, statistical significance)
• Manage landing page + form creation, publishing, and validation

Program Setup & Activation

• Design and launch web form programs (guides, reports, whitepapers) using templated frameworks
• Execute content syndication (API integrations, manual uploads)
• Own standardized event programs (regional, webinar, virtual, in-person)
• Configure audience segmentation using smart lists, filters, and manual exclusions

Data & Operations

• Validate, normalize, and process MQL and non-MQL data uploads
• Maintain data quality standards and hygiene protocols
• Document and audit program performance and lead flows

Third-Party Integrations

• Adapt and execute email programs across third-party platforms
• Manage API-driven syncs and manual data exchanges

Required Skills

• 3+ years Marketo platform experience (or equivalent marketing automation)
• Proficiency in segmentation, lead scoring, and workflow design
• Campaign management and QA mindset

Nice-to-Have

• Marketo Certified Expert (MCE)
• Experience with Salesforce/CRM integration