Senior Marketo Consultant

Infosys; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Infosys in Bengaluru, Karnataka is seeking a Senior Marketing Automation Specialist to lead Marketo implementations and optimize email programs. You will design lead lifecycle frameworks, build automation, and collaborate with marketing and sales teams to deliver measurable outcomes.

The role emphasizes governance, testing, analytics, and mentoring junior teammates within an Agile delivery model to drive campaign performance and funnel health.

Qualifications

• Strong hands-on Marketo and marketing automation delivery.
• Experience building email automation programs, nurture journeys, and segmentation-based targeting in Marketo.
• Solid understanding of lead management concepts including scoring, routing, lifecycle stages, and attribution fundamentals.
• Experience working in Agile delivery models, collaborating with cross-functional teams to deliver outcomes.
• Bachelor's or Masters degree in BE, BTech, ME, MTech, MCA, MBA, or MSc (or equivalent).

Responsibilities

• Lead end-to-end Marketo implementations and enhancements, including program architecture, channels, tags, and scalable templates.
• Design and optimize lead lifecycle frameworks (lead capture, scoring, routing, nurture, and re-engagement) aligned to business objectives.
• Build and maintain automation using Smart Campaigns, triggers, filters, tokens, and segmentation for personalized experiences.
• Email automation campaign execution: Create and optimize email programs, nurtures, and drip campaigns with strong deliverability and engagement practices.
• Develop modular email and landing page assets, ensuring brand consistency and efficient reuse across teams.
• Conduct A/B tests on subject lines, content, cadence, and audience targeting to improve performance metrics.
• Operations, governance performance: Establish governance standards for naming conventions, folder structures, program hygiene, and documentation.
• Troubleshoot automation issues, data flow problems, and campaign logic to ensure reliable execution.
• Build dashboards and reporting views to track funnel performance, campaign influence, and operational KPIs.
• Stakeholder management delivery: Partner with marketing, sales operations, and leadership to gather requirements and translate them into Marketo solutions.
• Drive delivery using Agile practices: planning, prioritization, sprint execution, and iterative improvements.
• Mentor junior team members and guide best practices across automation and campaign operations.

Skills

Marketo expertise

Marketing automation

Lead management

Agile delivery

Cross-functional collaboration

Education

BE/BTech

ME/MTech

MCA

MBA

MSc

Tools

Marketo

Salesforce

Job description

Educational Requirements

Bachelor of Engineering

Service Line

Digital Experience

Responsibilities

• Marketo solution design implementation: Lead end-to-end Marketo implementations and enhancements, including program architecture, channels, tags, and scalable templates.
• Design and optimize lead lifecycle frameworks (lead capture, scoring, routing, nurture, and re-engagement) aligned to business objectives.
• Build and maintain automation using Smart Campaigns, triggers, filters, tokens, and segmentation for personalized experiences.
• Email automation campaign execution: Create and optimize email programs, nurtures, and drip campaigns with strong deliverability and engagement practices.
• Develop modular email and landing page assets, ensuring brand consistency and efficient reuse across teams.
• Conduct A/B tests on subject lines, content, cadence, and audience targeting to improve performance metrics.
• Operations, governance performance: Establish governance standards for naming conventions, folder structures, program hygiene, and documentation.
• Troubleshoot automation issues, data flow problems, and campaign logic to ensure reliable execution.
• Build dashboards and reporting views to track funnel performance, campaign influence, and operational KPIs.
• Stakeholder management delivery: Partner with marketing, sales operations, and leadership to gather requirements and translate them into Marketo solutions.
• Drive delivery using Agile practices: planning, prioritization, sprint execution, and iterative improvements.
• Mentor junior team members and guide best practices across automation and campaign operations.

Minimum Qualifications

• Minimum Qualifications: 59 years of overall experience with strong hands-on expertise in Marketo and marketing automation delivery.
• Proven experience building email automation programs, nurture journeys, and segmentation-based targeting in Marketo.
• Solid understanding of lead management concepts including scoring, routing, lifecycle stages, and attribution fundamentals.
• Experience working in Agile delivery models, collaborating with cross-functional teams to deliver outcomes.
• Bachelors or Masters degree in BE, BTech, ME, MTech, MCA, MBA, or MSc (or equivalent).

Technical and Professional Requirements

• Preferred Qualifications: Experience integrating Marketo with CRM platforms (e.g., Salesforce) and designing reliable sync, field mapping, and data governance practices.
• Strong command of Marketo program templates, tokens, dynamic content, and scalable operational frameworks.
• Familiarity with deliverability best practices, consent management, and preference-center driven communication strategies.
• Experience with analytics and reporting, building actionable insights for campaign optimization and funnel health.
• Ability to lead workshops, create solution documentation, and drive stakeholder alignment from discovery through delivery.
• Good to have skills: Salesforce integration, Lead scoring strategy, Dynamic content personalization, A/B testing and optimization, Marketing analytics attribution.

Preferred Skills

• Technology- >Sales and Marketing- >Marketing Automation- >Marketo