Marketo lead

Infosys; Bengaluru; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

A leading IT consulting company is seeking a Marketo Lead to spearhead marketing automation strategies. The ideal candidate will have over 5 years of experience with Marketo, a proven track record in campaign management and analysis, and strong collaboration skills. This full-time role offers the opportunity to work in a dynamic team environment focused on enhancing marketing capabilities using innovative technologies.

Qualifications

• Minimum 5 years of experience in Marketo.
• Proven expertise in marketing automation.
• Strong analytical skills to optimize campaigns.

Responsibilities

• Lead marketing automation strategies using Marketo.
• Collaborate with cross-functional teams to enhance marketing capabilities.
• Analyze and optimize campaign performance.

Skills

Marketing automation

Campaign management

Analytical skills

Communication skills

Salesforce

Google Analytics

Data Analysis

Education

Bachelor's degree in Technology or related field

Tools

Marketo

HTML/CSS

Job description

Marketo Lead at Infosys

Join to apply for the Marketo Lead role at Infosys.

Responsibilities

• Lead design, development, and execution of marketing automation strategies using Marketo.
• Collaborate with cross‑functional teams to integrate MarTech solutions that enhance marketing capabilities.
• Analyze and optimize campaign performance to drive customer engagement and conversion rates.
• Provide technical guidance and support to the marketing team, ensuring seamless operation of Marketo platforms.
• Develop and implement best practices for data management and marketing workflows.

Qualifications

• Minimum: Bachelor's degree in Technology or related field.
• 5+ years of experience in Marketo with proven expertise in marketing automation.
• Extensive experience with MarTech solutions and integration with Marketo.
• Proven track record of successful campaign management and optimization.
• Strong analytical skills to assess campaign performance and suggest improvements.
• Excellent communication skills to collaborate effectively with various stakeholders.
• Good to have skills: Salesforce, Google Analytics, HTML/CSS, Data Analysis, CRM Management.
• Knowledge of more than one technology.
• Basics of architecture and design fundamentals.
• Knowledge of testing tools.
• Knowledge of agile methodologies.
• Understanding of project life cycle activities on development and maintenance projects.
• Knowledge of estimation and quality processes.
• Analytics and problem‑solving skills.

Seniority Level

• Mid‑Senior level

Employment Type

• Full‑time

Job Function

• Other

Industry

• IT Services and IT Consulting