Marketing Technology Engineer

RARR Technologies Pvt. Ltd.; Bengaluru; On-site; INR 2,000,000 - 3,200,000; Full time

Job summary

RARR Technologies Pvt. Ltd. in Bengaluru is seeking an experienced Marketing Technology Engineer to develop and optimize marketing automation using Braze and related tools.

You will collaborate across teams to design campaigns, manage segmentation, write Liquid code, and integrate surveys with Braze, Qualtrics, and Sprig, ensuring compliance and data accuracy. The role requires 4+ years in marketing automation, strong HTML/CSS, and working knowledge of Python or Go for integrations.

Qualifications

• 4+ years hands-on experience implementing marketing automation solutions using Braze or similar platforms.
• Deep expertise in segmentation, lifecycle orchestration, and personalization strategies.
• Strong HTML/CSS and working knowledge of Python or Go for logic and integrations.
• Experience writing code-based personalization logic (e.g., Liquid).
• Familiarity with REST APIs and SDKs for web and mobile integrations.
• Experience building and managing surveys in Qualtrics and/or Sprig.
• Experience with CRM systems integration with marketing automation tools.
• Strong analytical skills with campaign reporting and optimization.

Responsibilities

• Collaborate with marketing teams to translate requirements into scalable automation programs using Braze.
• Design, build, and maintain end-to-end campaigns including batch sends and lifecycle automations.
• Implement and optimize Canvas, Campaigns, and API-triggered programs for behavior and transactional use cases.
• Own segmentation, hygiene, suppression logic, and audience builds for accurate targeting.
• Write Liquid logic for dynamic content rendering across email, SMS, in-app, and push channels.
• Customize templates, content blocks, and reusable components within Braze.
• Build, maintain, and optimize survey programs in Qualtrics and Sprig, including NPS, CSAT, MSAT.
• Integrate survey triggers with Braze campaigns and customer journeys.

Skills

Braze

Segmentation

Lifecycle orchestration

Personalization

HTML/CSS

Python/Go

REST APIs

Qualtrics

Sprig

Tools

Braze

Qualtrics

Sprig

Job description

We are looking for an experienced and solutions-driven Marketing Technology Engineer to join our marketing technology team. This role will focus on developing, implementing and optimizing marketing automation solutions in Braze and across our connected tech stack Segment, Qualtrics, Sprig, and other internal tools.

Responsibilities

• Collaborate with marketing teams, functional leads, and business stakeholders to translate requirements into scalable marketing automation programs using Braze.
• Design, build, and maintain end-to-end campaigns, including batch sends, triggered workflows, and lifecycle automations, from QA through deployment.
• Implement and optimize Canvas, Campaigns, and API-triggered programs to support behavioral and transactional use cases.
• Own segmentation strategy, hygiene, suppression logic, and complex audience builds to ensure accurate targeting and personalization.
• Write and optimize Liquid logic for dynamic content rendering across email, SMS, in-app, and push channels.
• Customize templates, content blocks, and reusable components within Braze.
• Build, maintain, and optimize survey programs in Qualtrics and Sprig, including NPS, CSAT, MSAT, and targeted feedback initiatives.
• Integrate survey triggers with Braze campaigns and customer journeys to enable closed-loop feedback and follow-up workflows.
• Partner with Product, CX, and Analytics teams to operationalize survey insights into lifecycle messaging and experience improvements.
• QA campaigns, templates, canvases, and surveys to ensure accuracy, compliance, and performance.
• Execute A/B tests and continuous optimization across campaigns and workflows.
• Generate audience and campaign performance reports; analyze results and provide actionable insights to improve engagement and conversion.
• Troubleshoot and resolve issues related to Liquid logic, campaign configuration, surveys, integrations, and data flows.
• Collaborate with cross-functional teams to ensure compliance with CAN-SPAM, GDPR, CCPA, and internal governance standards.
• Stay current on MarTech platform features, best practices, and industry trends.

Qualifications:

• 4+ years of hands-on experience implementing marketing automation solutions using Braze or similar platforms.
• Deep expertise in segmentation, lifecycle orchestration, and personalization strategies.
• Strong hands-on experience with HTML, CSS, and working knowledge of Python or Go for logic and integrations.
• Experience writing code-based personalization logic (e.g., Liquid).
• Familiarity with REST APIs and SDKs for web and mobile integrations.
• Experience building and managing surveys in Qualtrics and/or Sprig.
• Experience with CRM systems and integrating them with marketing automation tools.
• Strong analytical skills with experience in campaign reporting, experimentation, and optimization.
• Solid understanding of data privacy regulations and marketing compliance best practices.
• Good communication and collaboration skills across technical and non-technical teams.

Preferred Qualifications:

• Certification in Braze or other marketing automation platforms.
• Experience with marketing automation platforms such as Braze, Marketo, Salesforce Marketing Cloud, Sailthru or Iterable.
• Experience with Qualtrics, Sprig or other survey platforms.
• Knowledge of SQL for data manipulation and extraction.