Braze Lead

Dentsuaegis; Bengaluru; On-site; INR 2,000,000 - 3,600,000; Full time

Job summary

Merkle in Bengaluru is seeking a senior marketing automation leader to guide Braze implementations and optimize data models, audiences, and automation strategies. You will work with stakeholders to design and deliver scalable campaigns, serve as the primary contact for campaign configuration, and mentor junior developers in a fast-paced environment.

The role requires strong SQL skills, experience with Braze and at least one other marketing platform, and excellent communication to coordinate

Qualifications

• Experience with Braze platform implementation or partner-led onboarding.
• Strong SQL development and debugging skills.
• Experience in API integrations (REST/SOAP).
• Excellent communication skills and stakeholder collaboration.
• Braze certifications required for developers (at least one).
• Experience with marketing automation tools like SFMC or Adobe Campaign is a plus.

Responsibilities

• Lead design and implementation of scalable Braze solutions.
• Develop data models, audiences, and automation strategies.
• Gather requirements and design efficient, innovative marketing automation solutions.
• Lead campaigns design, build, and configuration as primary contact.
• Troubleshoot Braze-related technical/functional issues.
• Mentor junior developers and promote best practices.

Skills

Braze implementation

SQL

API Integrations

Communication

Braze Certification

Braze onboarding

Braze Partner Led Onboarding

Other marketing platforms

Tools

SFMC

Adobe Campaign

Job description

Job Description:

The purpose of this role is to provide technical guidance and suggest improvements in development processes. Develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.

Roles and Responsibilities :

• Lead the design and implementation of scalable Braze solution.
• Develop and optimize data models, audience segmentation, and automation strategies.
• Work with stakeholders to gather requirements, design, consider design alternatives, facilitate discussions and provide out of the box solution for marketing automation requirements
• Lead the effort to design, build and configure campaigns, acting as the primary point of contact
• Able to troubleshoot the various technical/functional issues related to Braze.
• Leverages knowledge of database marketing tools and principles to develop methods for process automation, process governance, and capabilities improvements.
• Strong hands-on SQL development - experience in writing SQL or debugging database queries
• Work with REST/SOAP APIs, FTPs, and external data sources.
• Conduct code reviews and enforce development best practices.
• Ability to interact with and communicate effectively with management.
• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment.
• Act as a mentor for Junior Developers.
• Excellent communication skills and knowledge of Agile methodology Provide best practice recommendations for marketing automation.

Experience Requirements

• 6+ years in Marketing Automation Platforms
• At least 3-4 years in implementation (Adobe, Marketing automation Experience)
• At least 2-3 years Braze Experience

Must Have Skills :

• Experience in Braze platform implementation or Partner Led Onboarding
• SQL - joins, complex queries, etc.
• Experience in API Integrations
• Good communication skills
• Braze Certifications( At least Developer has to to be there)

Good to have Skills :

• Experience in Implementation of other Marketing Platforms like SFMC, Adobe Campaign, etc.
• Programming experience (Javascript / Java / VB / C# / PHP)
• Braze Partner Led Onboarding experience

Shift Timing :

Work in client specific time zones IST/GMT/EST / ANZ Time zone

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent