Braze Development Manager

Dentsuaegis; Bengaluru; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Merkle in Bengaluru is seeking a Lead Solutions Architect to lead and grow multi-skilled software engineering teams, delivering high-quality end products aligned with customer requirements and company standards.

The role focuses on Braze implementations, technical design, and client leadership, with responsibilities spanning discovery, requirements, and solution architecture across digital marketing channels.

Qualifications

• Min 8+ years in software leadership roles.
• 3–4 years' Braze experience.
• Braze certification.
• Experience with data, segmentation and marketing automation projects.

Responsibilities

• Design and manage end-to-end Braze implementations for clients.
• Collaborate with clients to define use cases and implementation requirements.
• Document technical requirements for solution design and implementation.
• Serve as technical liaison for client web and app developers and engineers.
• Develop code within the Braze platform as needed.
• Architect and implement connectors to enable data ingestion and campaign activation across channels.

Skills

Braze

Solution architecture

API integrations

Data ingestion

Public speaking

Client liaison

English fluency

Project lifecycle

ETL configuration

Job description

The purpose of this role is to lead, develop and improve teams of software engineers with various skills, so that a high-quality end product is delivered. To provide technical guidance, to support analysis and design in order to deliver products aligned to the customer's requirements and company standards.

Job Description

Job Description

Details

Business Title: Lead Solutions Architect

Years of Experience: 8+ years

At least 3 to 4 years' experience in Braze

at least 4 years' experience in Implementation

Job Description

• Design and manage a complete implementation and configuration for Braze, from implementing the SDK, leveraging APIs, through to creating app groups, segments, campaigns, canvas' content cards, and currents - the full lifecycle.
• Work with the client during discovery phase to develop the use cases and implementation requirements
• Document the technical requirements to be used in solution design and for implementation
• Serve as a technical liaison and consultant for the client's web and app developers and engineers
• Develop necessary code within the platform
• Architect and implement tags, SDKs, API connections, and other connectors to enable data ingestion and/or campaign activation across all the client's digital channels
• Conduct training, deliver presentations, and lead meetings with clients and partners
• Assist with the pre-sales process & Meet with potential clients, understand their requirements and translate into a proposal or Statement of Work.
• Understand and have experience in using Liquid to set dynamic attributes and events
• Ability to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery).

Must have skills

• A minimum of 3-5 years' experience working with Braze
• Be certified in Braze
• Previously worked with clients to understand their data, segmentation and customer experience in marketing automation projects
• Deep knowledge of Internet technologies and system integration (e.g. web programming, API integrations, ETL configuration, cookie-based applications, mobile SDKs, ...)
• Understanding of digital advertising and digital marketing KPIs and metrics
• Experience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architects.
• Excellent written and verbal communication skills.
• Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies.
• Ability to work across multiple projects.
• Fluent in English - written and verbal fluency

Good to have skills

• Knowledge of other marketing automation products such as Salesforce Marketing Cloud, etc.
• Broader web and database development experience.
• Experience with marketing automation platforms or customer data platforms from other vendors.
• Ability to work with tag management systems such as Google Tag Manager.
• Knowledge of MarTech industry challenges such as 3P cookie, privacy laws etc.

Shift timing

Work in client specific time zones IST/GMT/EST / ANZ Time zone

Location

DGS India - Bengaluru - Manyata N1 Block

Brand

Merkle

Time Type

Full time

Contract Type

Permanent