Braze CDP Specialist — Customer Engagement Automation

ACI Infotech; Hyderabad; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

ACI Infotech in Hyderabad, India, is seeking a mid-level Braze specialist to design and run customer journeys for global brands, leveraging Liquid templating and Canvas.

You will integrate Braze with Segment, mParticle, and Salesforce CDP, build event-driven automations, analyze performance, and iterate to optimize conversions and retention. REST API integrations and webhook management are key parts of the role.

Qualifications

• 3+ years Braze platform experience in a technical or implementation role.
• Strong Liquid templating and Canvas/Journey expertise.
• Understanding of CDP architectures and data pipelines.
• Experience with REST API integrations and webhooks.

Responsibilities

• Design and build customer-journey campaigns on Braze across email, push, SMS, and in-app.
• Implement Liquid templating for advanced personalization.
• Integrate Braze with CDP platforms (Segment, mParticle, Salesforce CDP).
• Build event-driven automation tied to behavioral data.
• Analyze campaign performance and iterate against conversion and retention KPIs.

Skills

Braze

Liquid templating

Canvas/Journey

CDP integrations

REST APIs

Tools

Segment

mParticle

Salesforce CDP

Job description

Hyderabad, India Full time Mid Level

About This Role

Implement and run Braze for global retail and BFSI brands — Liquid logic, journey orchestration, CDP integrations.

The team

ACI Infotech's MarTech practice is a certified Braze partner. The work spans Customer 360 implementations, real personalization, and the messy data plumbing required to actually make engagement automation perform.

Responsibilities

• Design and build customer-journey campaigns on Braze across email, push, SMS, and in-app.
• Implement Liquid templating for advanced personalization.
• Integrate Braze with CDP platforms (Segment, mParticle, Salesforce CDP).
• Build event-driven automation tied to behavioral data.
• Analyze campaign performance and iterate against conversion and retention KPIs.

Requirements

• 3+ years Braze platform experience in a technical or implementation role.
• Strong Liquid templating and Canvas / Journey expertise.
• Working understanding of CDP architectures and customer-data pipelines.
• REST API integrations and webhook management.