Marketing Strategist

Forasoftware Group; Dadri; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Forasoftware Group is seeking a brand and product marketing strategist to shape cloud and AI SaaS brands from the ground up. You will translate technical capabilities into clear enterprise and consumer value, forming positioning, messaging, and GTM strategy to accelerate growth.

You will work with product, marketing, and sales teams to craft ICPs and personas, conduct market research, and plan launches for both enterprise and consumer audiences, emphasizing PLG and self-serve adoption where

Qualifications

• MBA in Marketing or related field required.
• Engineering/technical degree strongly preferred.
• Certifications in cloud or product marketing are a plus.

Responsibilities

• Build brand strategy for SaaS products including platform, identity, and guidelines.
• Define brand architecture for B2B and B2C portfolios across audiences.
• Create audience-specific positioning and messaging frameworks.
• Define ICPs and buyer personas for enterprise and user personas for consumers.
• Plan GTM strategies and product launches for both motions (B2B and PLG).
• Develop thought leadership content and sales enablement assets.
• Gather win/loss insights and track brand health for growth strategy.

Skills

Brand strategy

Product marketing

Go-to-market strategy

Audience profiling

ICP & buyer personas

Market research

SaaS/Cloud marketing

Brand architecture

Education

MBA in Marketing

Engineering or technical undergrad

Cloud/AI certifications

Job description

Experience: 2-5 years in SaaS, cloud, or technology product marketing / brand strategy

Department: Marketing - Brand & Product Marketing

Role Overview

We are looking for a brand and product marketing strategist to build our cloud and AI SaaS brands from the ground up. Our portfolio serves two audiences: enterprise decision-makers such as CIOs, CTOs, and IT and finance leaders, and individual users and consumers. You will understand how our products work at a technical level and translate their capabilities into clear value for each audience. That value becomes the positioning, messaging, brand architecture, and go-to market (GTM) strategy behind our growth.

Key Responsibilities

• Build brand strategy for new SaaS products, including brand platform, value proposition, brand identity, and brand guidelines.


• Define the brand architecture across a B2B and B2C product portfolio: how products relate to the master brand and how one brand stays consistent across two different audiences.


• Create audience-specific positioning and messaging frameworks. For enterprises, translate technical capabilities into business outcomes like ROI, cost optimization, security, and scalability. For consumers, translate them into everyday value like ease of use, reliability, and experience.


• Define ideal customer profiles (ICP) and buyer personas for enterprise buying committees, and user personas for consumer segments.


• Conduct market research, consumer insight studies, competitive analysis, and category mapping across both enterprise and consumer SaaS markets.


• Plan go-to-market strategy and product launches for both motions: sales-led GTM for B2B, and product-led growth (PLG) and self-serve adoption for B2C. Work with product management, pre-sales, and sales.


• Create B2B sales enablement assets, including pitch decks, solution briefs, competitive battlecards, and case studies.


• Develop thought leadership and brand content, such as whitepapers, executive point-of-view articles, and LinkedIn thought leadership, that builds credibility with global enterprise clients and trust with consumers.


• Gather win/loss insights from sales and user feedback from product teams to keep positioning sharp for both audiences.


• Track brand health and strategic impact. Use brand awareness, share of voice, and pipeline influence for B2B, and brand recall, consideration, and NPS for B2C. Use the insights to shape long-term growth strategy.


• Experience in product marketing, brand strategy, or positioning for a SaaS, cloud, or technology company. MBA projects and internships count.


• Understanding of both B2B (sales-led) and B2C (product-led) marketing models. Hands-on experience in at least one is required; exposure to both is preferred.


• Working knowledge of cloud computing concepts: SaaS, PaaS, IaaS, public cloud platforms (AWS, Microsoft Azure, Google Cloud), multi-cloud, and cloud migration.


• Understanding of enterprise and consumer AI and generative AI use cases and the value they create.


• Understanding of both the enterprise buying journey and consumer decision-making behaviour.


• Analytical mindset with the ability to turn market research and consumer insight into positioning decisions.

Educational Qualification

• MBA in Marketing or a related field.


• Engineering or technical undergraduate degree (B.Tech / B.E. / BCA / B.Sc. IT) strongly preferred.


• Certifications such as AWS Certified Cloud Practitioner, Microsoft Azure Fundamentals (AZ-900), Google Cloud Digital Leader, or a product marketing certification are a plus.