Marketing Specialist (Communication)

Donaldson; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Donaldson is seeking a skilled B2B marketing content professional to lead proof content development, product communications, localization, and campaign asset packaging in the India region.

You will coordinate with sales, product management, and agencies, translate and QA content, and ensure on-time delivery of assets across channels, with a focus on regional language adaptation and compliance.

A Mass Communication graduate with 3–6 years in industrial/technical marketing is preferred.

Qualifications

• Graduate in Mass Communication
• 3–6 years in B2B marketing content, product marketing, or communications (industrial/technical preferred)
• Proven experience producing case studies and proof-driven content
• Strong writing/editing skills; able to translate technical inputs into customer value
• Experience coordinating translation/localization workflows and QA
• Comfortable managing agencies and delivering to deadlines across multiple stakeholders

Responsibilities

• Proof content development (end-market focus): Produce local proof assets and maintain a proof pipeline.
• Product communications: Create product communication packages for regional release needs.
• Localization and compliance discipline: Own regional localization management and QA workflows.
• Campaign content bundling and channel readiness: Build complete campaign content bundles and assets for channel delivery.
• Agency coordination and content performance iteration: Collaborate with the digital agency and iterate content based on performance feedback.

Skills

Content strategy

Storytelling

Editing

Project management

Stakeholder management

Education

Mass Communication

Job description

Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.

Key Responsibilities

1. Proof content development (end-market focus)

Produce local proof assets: customer stories, case studies, testimonials, and quantified proof points.
Maintain a proof pipeline aligned to regional product, technology, and end-market priorities.
Coordinate stakeholder interviews (sales, partners, customers), gather data, and convert inputs into publishable content.

1. Product communications

Create product communication packages for regional release needs, including:
“What’s new / why it matters” messaging
Spotlights, feature-benefit proof points, and application relevance
Sales-ready summaries and talk tracks for partner and internal use
Partner with Product Management to validate technical accuracy and positioning.

1. Localization and compliance discipline

Own regional localization management: adaptation and translation coordination for Indian and Southeast Asian languages
Maintain an approved claims/terminology register and ensure all translations align with legally approved language.
Implement QA workflows for accuracy, tone, formatting, and compliance across all deliverables.

1. Campaign content bundling and channel readiness

Build complete campaign content bundles aligned to campaign briefs and event needs, including:
Web copy/landing page copy, email copy, social copy, ads copy, key visuals briefs
Sales enablement assets (one-pagers, pitch slides, proof packs)
Ensure assets are delivered in channel-ready formats with correct metadata, naming conventions, and version control.

1. Agency coordination and content performance iteration

Coordinate with the digital agency on content-related scope and delivery:
Provide content briefs, timelines, and acceptance criteria
Review and QA content implementation (web pages, emails, ads) before launch
Provide content iteration requests based on performance data and feedback

Collaboration and interfaces

Day-to-day aligned with Regional Marketing Campaign Owner
Works closely with: Regional Territory Sales, Product Management, Regional Marketing, Legal/Compliance, Digital Agency, Partners/Distributors

Success measures (examples)

On-time delivery of campaign content bundles and localized assets
Increase in sales enablement adoption (downloads/usage, sales feedback)
Campaign performance improvements linked to content iterations
Growth of regional proof library and usage across channels

Qualifications:

Graduate in Mass Communication

Experience:

3–6 years in B2B marketing content, product marketing, or communications (industrial/technical preferred)
Proven experience producing case studies and proof-driven content
Strong writing/editing skills; able to translate technical inputs into customer value
Experience coordinating translation/localization workflows and QA
Comfortable managing agencies and delivering to deadlines across multiple stakeholders

Skills and competencies

Content strategy and packaging for campaigns
Product messaging, proof point development, and storytelling
Detail-oriented QA mindset (claims, terminology, formatting, brand consistency)
Strong project management and stakeholder management
Data-minded: uses performance insights and feedback to improve content
Fluency in English is a must, additional languages are considered a plus

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.