Marketing Specialist

Luwa Air Engineering; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Luwa Air Engineering seeks a hands-on Marketing Specialist to support Nederman Process Technology brands across India and globally. You will translate regional priorities into campaigns, content, events, and sales-enabled materials, working with global and regional teams to ensure locally relevant communication.

Requirements include 4–7 years of B2B marketing experience, strong English writing, and familiarity with CRM and marketing automation. Expect travel within India and APAC as needed.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• MBA in Marketing is an advantage.
• 4-7 years of hands-on B2B marketing experience, ideally in an industrial, engineering, manufacturing, or technology environment.
• Demonstrated experience executing multi-channel campaigns, developing content, supporting events, and coordinating stakeholders and vendors.
• Strong business writing and editing skills in English.

Responsibilities

• Translate global priorities into campaign calendars and content for India and global markets.
• Execute multi-channel campaigns across email, social, web, PR, and events.
• Create and localize content for blogs, site copy, case studies, press releases, social posts, etc.
• Apply SEO and analytics to improve digital visibility.
• Develop sales and product marketing materials: brochures, presentations, landing pages.
• Manage CRM and marketing automation with Dynamics CRM and ClickDimensions.
• Coordinate events and trade shows from planning to post-event follow-up.

Skills

Campaign management

Content creation

SEO

CRM

Marketing automation

Event management

Vendor management

Cross-functional work

Business writing

Education

Bachelor's degree in Marketing or related

MBA in Marketing (advantage)

Tools

Microsoft Dynamics CRM

ClickDimensions

Job description

Join our global Marketing team as a hands-on Marketing Specialist supporting Nederman Process Technology brands across India and globally. This role turns regional priorities into well-executed campaigns, content, events, and sales-enablement activities. You will coordinate closely with global marketing, regional sales, technical teams, and external partners to deliver consistent, locally relevant communication that supports visibility, customer engagement, and lead generation.

What You'll Need to Succeed

• Execute regional marketing plans: translate global and divisional priorities into practical campaign calendars, content plans, and coordinated activities for India and selected global markets.
• Deliver integrated campaigns: manage campaign execution across email, social media, web content, PR, and events, from briefing and content development through launch and results tracking.
• Create and localize content: develop, adapt, and coordinate blogs, website copy, case studies, press releases, product communications, social posts, and advertorials for local and regional audiences.
• Support digital visibility: apply SEO principles, conduct keyword and competitor research, and optimize content using relevant analytics and research tools.
• Enable sales and product marketing: work with Marketing Communications, Sales and technical experts to create clear, accurate brochures, presentations, product literature, landing pages, campaign assets, and other customer-facing materials.
• Run CRM and marketing automation activities: build targeted email and social campaigns in Microsoft Dynamics CRM and ClickDimensions, including audience selection, scheduling, execution, and performance tracking.
• Coordinate events and trade shows: manage pre-event, on-site, and post-event marketing, including booth communication, promotional materials, lead-generation activities, vendor coordination, and follow-up campaigns.
• Protect brand consistency: serve as the regional brand contact for Luwa and support Nederman MikroPul and LCI Corporation, ensuring communication follows corporate and divisional guidelines.
• Manage agencies and suppliers: coordinate PR, creative, printing, photography, video, merchandise, and event partners to ensure quality, consistency, and timely delivery.
• Support corporate communication: contribute to regional corporate, employer-branding, and CSR communication when required.

What You'll Need to Succeed

• Bachelor's degree in Marketing, Communications, Business, or a related field; an MBA in Marketing is an advantage.
• Approximately 4-7 years of hands-on B2B marketing experience, ideally in an industrial, engineering, manufacturing, or technology environment.
• Demonstrated experience executing multi-channel campaigns, developing content, supporting events, and coordinating stakeholders and vendors.
• Strong business writing and editing skills in English, with the ability to turn technical input into clear, audience-relevant communication.
• Working knowledge of SEO, social media, email marketing, website content management, and campaign measurement.
• Practical experience with CRM and marketing automation platforms; Microsoft Dynamics CRM and ClickDimensions are preferred.
• Confidence working with sales, technical specialists, regional leadership, global marketing colleagues, agencies, and suppliers across cultures and time zones.
• A structured, detail-oriented working style, with the ability to manage several priorities and drive activities through to completion.
• Willingness to travel within India and occasionally across APAC for trade shows, customer events, and team collaboration.

Why This Role Matters

This role connects global marketing direction with strong regional execution. By creating locally relevant content, coordinating campaigns and events, and equipping sales teams with effective materials, the Marketing Specialist helps strengthen brand consistency, improve market visibility, and turn marketing activity into measurable commercial support across India, APAC and globally.