Marketing Specialist

Shankar Group; Udupi district, Bengaluru; On-site; INR 420,000 - 650,000; Full time

Job summary

Shankar Group in Bengaluru and Tumkur invites a dynamic Marketing Executive with hands-on experience in both offline and digital marketing. The role involves representing the company at exhibitions, trade shows, and industry events.

You will develop strategies to generate leads, increase brand visibility, coordinate with internal teams and vendors, and support the sales team with compelling materials. Travel to venues will be required to promote PEB and construction services.

Qualifications

• MBA or graduate in marketing, commerce, or related field.
• 3–5 years of marketing experience.
• Experience in Civil/Construction/PEB industry preferred.
• Hands-on with exhibition stalls and events.
• Strong digital marketing and social media skills.

Responsibilities

• Develop and execute marketing strategies to generate leads.
• Plan participation in exhibitions, trade shows, and events.
• Coordinate branding, materials, and stall setup.
• Lead digital marketing campaigns and promotions.
• Support sales with marketing collateral and presentations.
• Monitor market trends and report performance.
• Travel to exhibitions and client meetings as required.

Skills

Digital Marketing

Exhibitions & Events

Lead Generation

Communication

Team Coordination

Education

MBA or Graduate in Marketing/Business

Job description

About the Role

We are looking for an energetic and result oriented Marketing Executive preferably in the Pre-Engineered Building (PEB) structure industry. The ideal candidate should have hands on experience in both offline and digital marketing, along with the ability to represent the company at exhibitions, trade shows, and industry events.

Work Location - Bengaluru & Tumkur

Key Responsibilities

• Develop and execute marketing strategies to generate leads and increase brand visibility.


• Identify and explore new business opportunities within the PEB, construction, and infrastructure sectors.


• Plan and coordinate participation in exhibitions, trade shows, and industry events.


• Manage stall setup, branding, promotional materials, and event coordination.


• Represent the company at exhibitions and effectively communicate products and services to potential customers.


• Plan and execute digital marketing activities, including social media, email marketing, online promotions, and lead-generation campaigns.


• Coordinate with internal teams and external vendors for marketing activities and events.


• Follow up on leads generated through exhibitions, digital campaigns, and other marketing initiatives.


• Monitor market trends, competitor activities, and customer requirements in the PEB and construction industry.


• Prepare marketing reports and track campaign and lead-generation performance.


• Support the sales team with marketing materials, presentations, and promotional activities.

Candidate Requirements

• MBA or any Graduate


• 3 to 5 years of relevant Marketing experience.


• Prior experience in Civil, Construction, Manufacturing, Roofing and PEB (Pre-Engineered Building) industry is highly preferred.


• Hands-on experience in setting up and managing exhibition stalls.


• Experience in digital marketing and social media marketing.


• Good communication, presentation, and interpersonal skills.


• Ability to interact confidently with clients, prospects, vendors, and industry professionals.


• Strong organizational and event-management skills.


• Willingness to travel and attend exhibitions, client meetings, and industry events as required.


• Ability to work independently as well as coordinate effectively with cross-functional teams.