Product Marketing Specialist

Sensedge Transportation Systems And Solutions; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Sensedge Transportation Systems And Solutions in Bengaluru is seeking a Product Marketing Executive to develop and execute product marketing strategies and Go-to-Market plans to drive product adoption across India.

You will collaborate with Sales, Product and Engineering, conduct market research, prepare marketing collaterals, and support campaigns while traveling as required.

Qualifications

• 3 to 5 years of experience in Product Marketing / B2B Marketing / Technical Marketing.
• Strong communication, presentation and analytical skills.
• Willingness to travel across India.

Responsibilities

• Develop and execute product marketing strategies and Go-to-Market plans.
• Conduct market research, competitor analysis and identify new business opportunities.
• Work closely with Sales, Product and Engineering teams to drive product adoption.
• Understand customer requirements and provide market/voice-of-customer insights.
• Support product launches, exhibitions, customer meetings and marketing campaigns.
• Prepare regular market intelligence and product performance reports.

Skills

Communication

Presentation

Analytical skills

Education

Bachelor's degree

Tools

MS PowerPoint

MS Excel

Job description

Job Title :- Product Marketing Executive

Job Code BD123

Experience: 3 to 5 Years

Location: Bangalore (Travel all over India)

Education: Any Bachelor Degree

Department: Product Marketing / Business Development

Role & responsibilities

Develop and execute product marketing strategies and Go-to-Market plans.

• Conduct market research, competitor analysis and identify new business opportunities.
• Develop product presentations, brochures, datasheets and sales collaterals.
• Work closely with Sales, Product and Engineering teams to drive product adoption.
• Understand customer requirements and provide market/voice-of-customer insights.
• Support product launches, exhibitions, customer meetings and marketing campaigns.
• Prepare regular market intelligence and product performance reports.

Preferred candidate profile

3 to 5 years of experience in Product Marketing / B2B Marketing / Technical Marketing.

• Excellent communication, presentation and analytical skills.
• Strong MS PowerPoint and Excel skills.
• Ability to understand and present technical products effectively.
• Experience in Railway, Industrial, Electrical/Electronics or Technology products will be an added advantage.
• Willingness to travel for customer meetings, exhibitions and industry events.