Marketing Executive

Creative Building Solutions; Kanpur; On-site; INR 350,000 - 600,000; Full time

Job summary

Creative Building Solutions in Kanpur is seeking an experienced Marketing Executive to generate new business opportunities and build strong relationships with Architects, Builders, Contractors and industrial clients. The role requires field marketing, regular travel, and meetings with key stakeholders.

You will identify upcoming projects, develop leads, and coordinate with Design and Estimation teams to convert enquiries into orders.

Qualifications

• 3-5 years of experience in Marketing, Sales or Business Development.
• Experience in PEB / Construction / Industrial Shed will be highly preferred.
• Excellent communication and negotiation skills.

Responsibilities

• Meet Architects, Consultants and Project stakeholders and promote PEB/construction solutions.
• Develop industrial client relationships and identify potential projects.
• Network with Builders and Contractors to generate leads and opportunities.
• Generate new leads through field visits, cold calling, references and market research.
• Coordinate with Design, Estimation, Technical and Management Teams for project wins.
• Maintain regular client follow-up and track project status and conversions.

Skills

Marketing

Sales/BD

Client relationship

Communication

Negotiation

Field marketing

Travel willingness

MS Excel

Tools

MS Excel

MS Word

WhatsApp Business

Email

Job description

We are looking for an experienced, dynamic and result-oriented Marketing Executive for our Kanpur location, who can generate new business opportunities and develop strong relationships with Architects, Builders, Contractors, Industrial Clients and other key stakeholders.

Candidate Preference

• Candidates based in Kanpur will be preferred.
• 3-5 years of relevant work experience is required.
• Candidates with experience in PEB / Construction / Structural Steel / Industrial Building will be highly preferred.
• Good knowledge of the Kanpur industrial and construction market will be an added advantage.
• Candidate should be comfortable with field marketing, client meetings and regular travel.

Key Responsibilities

1. Architect & Consultant Meetings

• Regularly meet Architects, Structural Consultants, Civil Consultants and Project Consultants.
• Introduce and promote the company's PEB and construction solutions.
• Develop professional relationships and generate project leads.
• Identify upcoming commercial, industrial and infrastructure projects.

2. Industrial Client Development

• Visit industrial areas, factories and manufacturing units to identify potential PEB requirements.
• Approach existing and upcoming industries for PEB Buildings, Industrial Sheds, Warehouses and Factory Buildings.
• Identify key decision-makers and understand project requirements.
• Generate enquiries and convert them into business opportunities.

3. Builder & Contractor Networking

• Conduct regular meetings with Builders, Contractors and Developers.
• Generate business leads through professional networking.
• Identify upcoming construction projects and potential PEB requirements.
• Maintain long-term professional relationships.

4. Lead Generation & Business Development

• Generate new leads through field visits, cold calling, references, networking and market research.
• Maintain a database of potential clients and upcoming projects.
• Regularly follow up with prospects and convert enquiries into orders.
• Achieve monthly and quarterly business development targets.

5. Market & Project Tracking

• Collect information about upcoming industrial, warehouse, factory and commercial projects.
• Monitor construction activities and identify potential PEB requirements.
• Track competitor activities, market trends and customer requirements.
• Provide regular market and project updates to management.

6. Client Follow-up & Coordination

• Follow up with prospective clients from enquiry generation to order finalization.
• Coordinate with the Design, Estimation, Technical and Management Teams.
• Arrange site visits and technical discussions whenever required.
• Maintain regular communication with clients.

7. Reporting

• Maintain and submit regular reports covering:
• Daily client meetings
• Architect/Consultant meetings
• Industrial visits
• Builder/Contractor meetings
• New leads generated
• Follow-up statusProject enquiries
• Order/conversion status

Required Skills & Qualifications

• 3-5 years of experience in Marketing, Sales or Business Development.
• Relevant experience in PEB / Construction / Industrial Shed / Structural Steel will be highly preferred.
• Excellent communication and negotiation skills.
• Strong client-handling and relationship-management abilities.
• Good knowledge of the local construction and industrial market.
• Ability to independently generate leads through field marketing.
• Target-oriented and self-motivated approach.
• Good presentation and convincing skills.
• Basic knowledge of MS Excel, MS Word, Email and WhatsApp Business.
• Willingness to travel for client meetings and project/site visits.

Key Performance Indicators (KPI)

• Number of new qualified leads generated.
• Number of Architect/Consultant meetings.
• Number of industrial client visits.
• Number of Builder/Contractor meetings.
• Enquiries generated.
• Follow-up and conversion rate.
• New projects/orders generated.
• Achievement of monthly business development targets.