Marketing Specialist

Cubix Tech; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

CubixTech is seeking a Marketing Specialist to strengthen its market presence in Pune. You will drive content, digital campaigns, events, partner marketing, and inbound initiatives, collaborating with design, leadership, sales, product, and technical teams to translate priorities into impactful campaigns.

You will manage campaigns across LinkedIn, email, SEO, paid media, and events, create content for case studies and thought leadership, and optimize channels for better engagement and lead

Qualifications

• Experience in B2B marketing, digital marketing, content marketing, demand generation, or technology marketing.
• Experience in cybersecurity, cloud, IT services, enterprise software, SaaS, or related B2B tech environments.
• Ability to translate technology products into clear market-facing communication.
• Experience across content, social media, email marketing, SEO, paid campaigns, events, and lead generation.
• Strong written communication skills for briefs, emails, and business content.
• Hands-on with GA4, LinkedIn Campaign Manager, Google Ads, CRM and marketing tools.
• Ability to interpret campaign data and recommend improvements.
• Ability to work independently and collaborate with cross-functional teams.

Responsibilities

• Develop positioning, messaging, and integrated campaigns aligned with brand and business priorities.
• Manage marketing across LinkedIn, email, website, SEO, paid media, events, and webinars to generate inbound demand.
• Create campaign messaging and content across social media, landing pages, case studies, and thought leadership.
• Collaborate with design to translate plans into assets, presentations, and sales enablement material.
• Plan and optimize performance marketing campaigns, including targeting, budgets, landing pages, and lead quality.
• Improve website engagement and conversions with content, CTAs, lead forms, and journeys.
• Organize and segment CRM data to support targeted communication and handover to sales.
• Plan account-based and sales-aligned campaigns for priority customers and industries.
• Support OEM and partner marketing through co-branded content and events.
• Measure marketing performance across channels and report on pipeline and revenue contribution.
• Leverage insights to improve targeting, content, and channel strategy.
• Coordinate with sales, product, technical teams, agencies, and partners.

Skills

B2B marketing

Digital marketing

Content marketing

Demand generation

Marketing strategy

Campaign management

Cybersecurity marketing

Education

Bachelor's or Master's in Marketing/Communications/Business

Tools

GA4

LinkedIn Campaign Manager

Google Ads

CRM platforms

Email marketing tools

Website CMS / content tools

Marketing dashboards

Job description

Marketing Specialist

Pune | Permanent | On-site

About CubixTech

CubixTech is a technology integrator and cybersecurity managed services provider helping enterprises build, run, and secure their IT infrastructure.

Role Overview

You will be responsible for strengthening CubixTech's s market presence through content, digital campaigns, events, partner marketing, and inbound lead-generation initiatives. Working closely with design, leadership, sales, product, and technical teams, you will translate business priorities and technology capabilities into relevant campaigns that build awareness, engage enterprise audiences, and support business growth.

Key Responsibilities

• Develop positioning, messaging, and integrated marketing campaigns aligned with CubixTech s brand, solutions, products, partnerships, and business priorities.
• Manage marketing across LinkedIn, email, website, SEO, paid media, events, webinars, and other relevant channels to build visibility and generate inbound demand.
• Create campaign messaging and content across social media, emails, landing pages, website pages, case studies, solution briefs, customer stories, and thought-leadership initiatives.
• Work closely with the Creative Designer to translate marketing plans into campaign assets, presentations, digital creatives, event collateral, and sales-enablement material.
• Plan, manage, and optimize performance-marketing campaigns directly or in coordination with external agencies, including audience targeting, budgets, landing pages, conversion tracking, and lead-quality improvement.
• Improve website engagement and conversion through relevant content, landing pages, calls to action, lead forms, and optimized customer journeys.
• Organize, maintain, and segment existing prospect, customer, and campaign data within the CRM to support targeted communication, lead nurturing, account-based campaigns, and effective handover to sales.
• Plan account-based and sales-aligned campaigns for priority customers, industries, solutions, and strategic prospects.
• Support OEM and partner marketing through joint campaigns, webinars, events, co-branded content, and market-development initiatives.
• Measure and report marketing performance across channels, including engagement, traffic, conversions, lead quality, qualified opportunities, pipeline, and revenue contribution.
• Use campaign and market insights to continuously improve targeting, content, channel strategy, and overall marketing effectiveness.
• Coordinate with sales, product, technical teams, agencies, media platforms, content partners, and event vendors where required.

What We are Looking For

• experience in B2B marketing, digital marketing, content marketing, demand generation, or technology marketing.
• Experience working in cybersecurity, cloud, IT services, enterprise software, SaaS, or related B2B technology environments.
• Ability to understand technology products, services, and concepts and translate them into clear market-facing communication.
• Experience across content, social media, email marketing, SEO, paid campaigns, events, and lead generation.
• Strong written communication skills with the ability to develop campaign messaging, briefs, emails, and business-facing content.
• Hands-on experience with tools such as GA4, LinkedIn Campaign Manager, Google Ads, CRM platforms, email marketing tools, website content management tools, and marketing dashboards.
• Ability to interpret campaign data and recommend practical improvements.
• Ability to work independently, take ownership, and move initiatives from planning to execution.
• Comfortable collaborating with design, leadership, sales, product, technical teams, partners, and external agencies.
• Bachelorss or Master s degree in Marketing, Communications, Business, or a related field.