Marketing Specialist

Alliance International Consulting Firm; Ahmedabad District; On-site; INR 305,000 - 365,000; Full time

Job summary

Alliance International Consulting Firm is seeking a Marketing Specialist to drive marketing plans from brand awareness to product promotion. You will grasp consumer behavior trends and generate creative ideas, contributing to growth and reputation.

You will coordinate with vendors, analyze data, and plan multi-channel campaigns while collaborating with cross-functional teams. A postgraduate degree is expected and strong communication skills are essential.

Qualifications

• Proven experience as marketing specialist or similar role.
• Strong understanding of traditional and digital marketing and market research methods.
• Experience in marketing data analytics and tools.
• Proficient with MS Office and marketing software (Adobe Creative Suite & CRM).
• Knowledge of HTML, CSS and web development tools is desirable.
• Excellent communication and writing skills.
• BSc/BA in marketing, communications or equivalent.

Responsibilities

• Conduct market research to understand consumer requirements, habits and trends.
• Brainstorm and develop ideas for creative marketing campaigns.
• Assist in outbound or inbound marketing activities with content development, advertising, events planning.
• Coordinate with vendors to execute promotional events and campaigns.
• Plan and execute initiatives to reach target audiences through channels (social media, email, TV).
• Analyze marketing data to shape future marketing strategies.

Skills

Proven experience

Traditional & digital marketing

Marketing data analytics

MS Office & marketing software

HTML/CSS knowledge

Excellent communication

BSc/BA in marketing

Education

Post graduate degree

BSc/BA in marketing or communications

Tools

Adobe Creative Suite

CRM

Web analytics

Google Ads

Dreamweaver

Job description

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Job briefWe are looking for an enthusiastic Marketing Specialist tohelp us in our overall marketing efforts. You will be an integralpart of the development and execution of marketing plans toreach targets from brand awareness to product promotion.A Marketing specialist should be a competent professionalable to grasp consumer behavior trends and generate creativeideas. You will be passionate about your field and well-versedin specialized marketing concepts, principles and tactics.The goal is to deliver effective marketing programs that willhelp our reputation and growth.Responsibilitiesï‚· Conduct market research to find answers about consumerrequirements, habits and trendsï‚· Brainstorm and develop ideas for creative marketingcampaignsï‚· Assist in outbound or inbound marketing activities bydemonstrating expertise in various areas (contentdevelopment and optimization, advertising, events planningetc.)ï‚· Liaise with external vendors to execute promotional eventsand campaignsï‚· Collaborate with marketing and other professionals tocoordinate brand awareness and marketing effortsï‚· Plan and execute initiatives to reach the target audiencethrough appropriate channels (social media, e-mail, TV etc.)ï‚· Assist in analyzing marketing data (campaign results,conversion rates, traffic etc.) to help shape future marketingstrategiesï‚· Undertake individual tasks of a marketing plan as assignedRequirementsï‚· Proven experience as marketing specialist or similar roleï‚· Thorough understanding of marketing elements (includingtraditional and digital marketing such as SEO/Social mediaetc.) and market research methodsï‚· Demonstrable experience in marketing data analytics andtoolsï‚· Solid computer skills, including MS Office, marketing software(Adobe Creative Suite & CRM) and applications (Webanalytics, Google Adwords etc.)ï‚· Knowledge of HTML, CSS and web development tools (e.g.Dreamweaver) desiredï‚· Well-organized and detail orientedï‚· Exceptional communication and writing skillsï‚· Commercial awareness partnered with a creative mindï‚· BSc/BA in marketing, communications or equivalent

Educational Details: Post graduate degree

City: Kuwait

State: Gujarat

Postal Code: 380051

Recruiter: Neha Jain - [phone]

Qualifications: Post graduate degree

Experience: year

Salary: 30000

Industry: IT

Openings: 1

Experience Requirements:

• Valid Driver’s License: Must possess a current and valid driver’s license appropriate for the vehicle being driven.
• Driving Experience: Proven experience as a driver, preferably in a professional setting, with a clean driving record.
• Knowledge of Routes: Familiarity with local routes, traffic patterns, and navigation systems.
• Vehicle Maintenance Awareness: Basic understanding of vehicle maintenance and ability to identify issues that may require repairs.
• Physical Fitness: Ability to sit for extended periods and handle the physical demands of driving and assisting with loading/unloading if required.
• Communication Skills: Strong verbal communication skills to interact professionally with clients, passengers, or team members.
• Time Management: Ability to adhere to schedules and meet deadlines efficiently.
• Safety Compliance: Commitment to following traffic laws and company safety protocols at all times.
• Professionalism: Polite and well-mannered behavior, with a customer-focused attitude.
• Additional Certifications: (If applicable) Certifications such as Defensive Driving or First Aid may be a plus.

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