Digital Marketing Specialist

Hireologist; Bengaluru; On-site; INR 446,000 - 1,004,000; Full time

Job summary

Hireologist in Bengaluru is seeking a creative and performance-driven Digital Marketing & Content Creator to manage our digital marketing activities, social media presence, and content creation initiatives. You will shape our brand voice and online engagement across multiple channels.

You will independently create engaging content, plan monthly calendars, and execute campaigns including short-form videos. You will collaborate with designers, influencers, and internal teams to boost online

Qualifications

• 2–4 years of experience in digital marketing, social media, or content creation.
• Strong understanding of social platforms and digital marketing fundamentals.
• Ability to create engaging, original content for diverse channels.
• Portfolio of previous content or campaigns is preferred.

Responsibilities

• Develop and execute digital marketing strategies across social media and other digital channels.
• Manage and grow presence on LinkedIn, Instagram, Facebook, and YouTube.
• Create engaging content including reels, videos, posts, carousels, blogs, and creatives.
• Plan monthly content calendars aligned with marketing objectives.
• Conceptualize and execute short-form videos and social media campaigns.
• Collaborate with internal teams and external stakeholders.

Skills

Digital Marketing & Social Media Mgmt

Content Creation & Copywriting

Reels & Short-Form Video

Canva CapCut Adobe Creative Suite

Meta Ads Google Ads

Brand Management

Digital Analytics & Reporting

Tools

Canva

CapCut

Adobe Creative Suite

Google Analytics

Google Ads

Meta Ads

Job description

We are looking for a creative and performance-driven Digital Marketing & Content Creator to manage our digital marketing activities, social media presence, and content creation initiatives.

The ideal candidate should have a strong understanding of social media platforms, content trends, and digital marketing strategies, along with the ability to independently create engaging content, execute campaigns, and improve online brand visibility.

Key Responsibilities

• Develop and execute digital marketing strategies across social media and other digital channels.
• Manage and grow the company's presence on LinkedIn, Instagram, Facebook, and YouTube.
• Create engaging content, including reels, videos, social media posts, carousels, blogs, and creatives.
• Plan and manage monthly content calendars aligned with business and marketing objectives.
• Conceptualize and execute short-form videos and social media campaigns.
• Conduct competitor, market, and audience research to identify growth opportunities.
• Support paid advertising campaigns through setup, monitoring, and performance tracking.
• Monitor digital marketing metrics and prepare performance reports.
• Collaborate with internal teams to develop relevant and engaging marketing content.
• Stay updated on social media trends, platform algorithms, and emerging digital marketing tools.
• Support SEO, website content, email marketing, and other digital marketing initiatives.
• Coordinate with designers, influencers, agencies, and external stakeholders as required.

Requirements

• 2-4 years of experience in digital marketing, social media marketing, content creation, or a similar role.
• Strong understanding of social media platforms and digital marketing fundamentals.
• Proven ability to create engaging, original, and audience-focused content.
• Hands-on experience with Canva, CapCut, Adobe Creative Suite, or similar content creation tools.
• Basic knowledge of Google Ads, Meta Ads, SEO, Google Analytics, and performance marketing.
• Excellent written and verbal communication skills.
• Strong creative thinking and the ability to develop fresh content ideas.
• Ability to manage multiple projects and meet deadlines.
• A portfolio showcasing previous content, social media campaigns, or creative work will be an added advantage.

Key Skills

• Digital Marketing & Social Media Management
• Content Creation & Copywriting
• Reels and Short-Form Video Production
• Canva, CapCut, or Adobe Creative Suite
• Meta Ads & Google Ads
• Brand Management
• Digital Analytics & Performance Reporting