Marketing - SEO Specialist

Smartbox Ecommerce Solutions Pvt. Ltd.; Mumbai; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Cashless medical insurance

Accidental insurance

Life insurance

Udemy access

Provident Fund (PF)

Job summary

Smartbox Ecommerce Solutions Pvt. Ltd. in Mumbai invites a data‑driven SEO Specialist with 4–5 years of hands‑on digital marketing, paid media, and SEO experience.

You will drive high‑quality lead generation, improve site visibility, and optimize campaigns to maximize ROI across channels. Join a company that blends locker hardware with cloud‑SaaS, offering analytical insights, fast growth, and a strong partner ecosystem.

Qualifications

• In-depth knowledge of SEO (On-page, Off-page, Technical SEO).
• Experience with conversion tracking and attribution models.
• Understanding of landing page optimization and CRO.
• Strong analytical and problem‑solving skills.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Develop and execute on-page, off-page, and technical SEO strategies.
• Conduct comprehensive keyword research and content gap analysis.
• Optimize website structure, metadata, internal linking, schema markup, and Core Web Vitals.
• Monitor website performance using Google Search Console, GA4, SEMrush, or similar tools.
• Improve organic rankings, traffic, and lead generation through SEO best practices.
• Collaborate with content writers to create SEO‑optimized blogs, landing pages, and website content.
• Build and execute ethical backlink acquisition strategies.
• Stay updated with Google's algorithm updates and implement necessary changes.
• Configure and monitor conversion tracking, events, and attribution.
• Analyze user behavior and recommend UX improvements to increase conversions.
• Work closely with the web development team to improve website speed, SEO, and conversion performance.
• Plan, execute, and optimize paid campaigns across: Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads

Skills

On-page SEO

Off-page SEO

Technical SEO

Conversion tracking

Analytics

Stakeholder management

Content collaboration

Tools

Google Search Console

GA4

SEMrush

Web analytics

Job description

Smartbox Ecommerce Solutions Pvt. Ltd. | Full time

A Legacy of Innovation, A Future of Solutions

Founded with a vision to transform the package management industry, Smartbox has built a legacy of delivering innovative, reliable, and scalable locker solutions since 2015. Over the years, we have become a trusted partner for businesses across industries, offering secure, seamless, and data-driven logistics solutions.

Our expertise, backed by the deployment of over 14,000 lockers and a 98% customer satisfaction rate, stands as atestament to our commitment to excellence in customer service. Smartbox Lockers continues to lead the way in shaping the future of smart, efficient package management systems worldwide.

Over time, Smart box grew from a hardware manufacturer into an ISO 27001:2022 and PCI-DSS certified full platform business, pairing modular locker hardware with an enterprise‑grade cloud‑SaaS layer for access control, monitoring, analytics and system integration. Our partners include Morgan Stanley, HCL, GE Healthcare, Unisys, Bajaj Finance, ICICI Bank, and DXC Technology.

Job Summary

We are looking for a data‑driven SEO Specialist with 4–5 years of hands‑on experience in digital marketing, paid media, and search engine optimization. The ideal candidate will be responsible for driving high‑quality lead generation, improving website visibility, optimizing campaign performance, and maximizing ROI across digital channels.

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and execute on-page, off-page, and technical SEO strategies.
  
• Conduct comprehensive keyword research and content gap analysis.
  
• Optimize website structure, metadata, internal linking, schema markup, and Core Web Vitals.
  
• Monitor website performance using Google Search Console, GA4, SEMrush, or similar tools.
  
• Improve organic rankings, traffic, and lead generation through SEO best practices.
  
• Collaborate with content writers to create SEO‑optimized blogs, landing pages, and website content.
  
• Build and execute ethical backlink acquisition strategies.
  
• Stay updated with Google's algorithm updates and implement necessary changes.
  

Website & Analytics

• Configure and monitor conversion tracking, events, and attribution.
  
• Analyze user behavior and recommend UX improvements to increase conversions.
  
• Work closely with the web development team to improve website speed, SEO, and conversion performance.
  

Performance Marketing

Plan, execute, and optimize paid campaigns across: Google Ads (Search, Display, Performance Max) , LinkedIn Ads , Meta Ads (Facebook & Instagram) , YouTube Ads

Requirements

Required Skills

• In-depth knowledge of SEO (On-page, Off-page, Technical SEO).
  
• Experience with conversion tracking and attribution models.
  
• Understanding of landing page optimization and CRO.
  
• Strong analytical and problem‑solving skills.
  
• Excellent communication and stakeholder management abilities.
  

The company offers a range of employee benefits including:

• Cashless medical insurance for employees, spouses, and children
• Accidental insurance coverage
• Life insurance coverage
• Access to online learning platforms such as Udemy
• Retirement benefits including Provident Fund (PF) and Gratuity