Senior Marketing Executive

TDF - Diamonds & Gold; Kurla; On-site; INR 1,000,000 - 1,400,000; Full time

Job summary

TDF - Diamonds & Gold is seeking a dynamic Senior Marketing Executive to oversee marketing initiatives. The role involves planning and executing campaigns, ensuring collaboration with various internal departments, and analyzing performance metrics.

The ideal candidate possesses a Master’s degree in Marketing and has 5–12 years of experience in the field, demonstrating strong coordination and communication skills.

Qualifications

• 5–12 years of experience in marketing and campaign management.
• Strong understanding of ATL/BTL marketing and brand communications.

Responsibilities

• Plan, execute, and monitor ATL & BTL campaigns across multiple channels.
• Coordinate with internal teams to ensure alignment on brand strategy.
• Oversee social media strategy, content planning, and engagement activities.

Skills

Coordination skills

Communication skills

Planning skills

Understanding of digital platforms

Education

Master’s degree in Marketing or Communications

Job description

We are looking for a dynamic and organized Senior Marketing Executive to join our team. The ideal candidate will act as a key link between various internal departments, ensuring smooth coordination and execution of all marketing initiatives.

Key Responsibilities

• Plan, execute, and monitor ATL & BTL campaigns across multiple channels.
• Coordinate with internal teams, including design, PR, sales, and digital marketing, to ensure alignment on brand strategy.
• Oversee social media strategy, content planning, and engagement activities.
• Develop and manage the annual marketing calendar and campaign budgets.
• Analyse campaign performance and prepare regular reports on ROI and effectiveness.
• Support in-store marketing and promotional activities as required.

Requirements

• Master’s degree in Marketing, Communications, or a related field.
• 5–12 years of experience in marketing and campaign management.
• Strong understanding of ATL/BTL marketing, digital platforms, and brand communications.
• Excellent coordination, communication, and planning skills.