Brand Manager

THE GUARDIANS REAL ESTATE ADVISORY; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

The Guardians Real Estate Advisory is seeking an experienced Real Estate Marketing professional in Mumbai to manage end-to-end marketing for multiple real estate projects. You will develop strategies, plan launches, drive brand visibility, and generate customer enquiries to support sales objectives.

The role requires hands-on experience with project marketing, coordination with creative and digital agencies, and strong budgeting and stakeholder management skills.

Qualifications

• 810 years of experience in Real Estate Marketing, preferably with a real estate developer, advisory firm or agency handling real estate accounts.
• Strong experience in project marketing, new launches, branding, campaign management and sales enablement.
• Hands-on experience in managing creative and digital agencies, vendors and marketing budgets.
• Ability to independently manage multiple projects and work with developers and senior stakeholders.
• Strong project management, communication, presentation and coordination skills.
• Good understanding of ATL, BTL, digital marketing and integrated marketing campaigns.
• Willingness to travel to project sites as required.

Responsibilities

• Plan and execute end-to-end marketing strategies for new launches, tower launches, re-launches and ongoing real estate projects.
• Develop project positioning, launch plans, marketing calendars and go-to-market strategies.
• Create campaign briefs and coordinate with creative, digital, media, PR and event agencies for campaign execution.
• Oversee marketing collaterals including brochures, hoardings, digital creatives, project films, presentations and sales materials.
• Manage project-wise marketing budgets, vendor negotiations, estimates and campaign spends.
• Coordinate with Sales, Pre-Sales, Digital, Events, Research and Business Development teams to ensure effective execution.
• Prepare marketing strategy, campaign and performance review presentations for clients and senior stakeholders.
• Monitor competitor activities, market trends and consumer behaviour to identify marketing opportunities.
• Conduct regular project site visits to understand product positioning and market dynamics.
• Guide junior team members and ensure timely execution of marketing deliverables.

Skills

Project marketing

Branding

Campaign management

Sales enablement

Vendor management

Budget management

Project management

Communication

Presentation

Coordination

ATL/BTL/digital marketing

Travel to project sites

Job description

Job Overview

We are looking for an experienced Real Estate Marketing professional to manage end-to-end marketing for a portfolio of real estate projects across multiple mandate partners. The role involves developing and executing marketing strategies, managing project launches, driving brand visibility and generating customer enquiries to support business and sales objectives.

Key Responsibilities

• Plan and execute end-to-end marketing strategies for new launches, tower launches, re-launches and ongoing real estate projects.
• Develop project positioning, launch plans, marketing calendars and go-to-market strategies.
• Create campaign briefs and coordinate with creative, digital, media, PR and event agencies for campaign execution.
• Oversee marketing collaterals including brochures, hoardings, digital creatives, project films, presentations and sales materials.
• Manage project-wise marketing budgets, vendor negotiations, estimates and campaign spends.
• Coordinate with Sales, Pre-Sales, Digital, Events, Research and Business Development teams to ensure effective execution.
• Prepare marketing strategy, campaign and performance review presentations for clients and senior stakeholders.
• Monitor competitor activities, market trends and consumer behaviour to identify marketing opportunities.
• Conduct regular project site visits to understand product positioning and market dynamics.
• Guide junior team members and ensure timely execution of marketing deliverables.

Desired Candidate Profile

• 810 years of experience in Real Estate Marketing, preferably with a real estate developer, advisory firm or agency handling real estate accounts.
• Strong experience in project marketing, new launches, branding, campaign management and sales enablement.
• Hands-on experience in managing creative and digital agencies, vendors and marketing budgets.
• Ability to independently manage multiple projects and work with developers and senior stakeholders.
• Strong project management, communication, presentation and coordination skills.
• Good understanding of ATL, BTL, digital marketing and integrated marketing campaigns.
• Willingness to travel to project sites as required.