Marketing Senior Digital & Performance Marketing

Caledon Technologies India; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Caledon Technologies India Pvt Ltd in Bangalore seeks a Marketing Senior Digital & Performance Marketing with 5+ years in digital marketing. You will drive global campaigns across Google Ads, Meta, LinkedIn, and more, and work with cross-functional teams to align marketing with revenue targets.

The role requires hands-on expertise in campaign management, performance reporting, brand management, and online reputation handling, with a focus on travel/mobility sectors.

Qualifications

• 5+ years of experience in Digital Marketing.
• Mandatory experience working in a Marketing Agency.
• Proven experience managing global performance marketing campaigns.
• Strong analytical and reporting skills.
• Experience in handling online reviews and brand reputation management.
• Excellent written and verbal communication skills.
• Highly result-oriented with ownership mindset.
• Experience in travel, mobility, or car rental industry preferred.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns globally (Search, Display, Performance Max, YouTube).
• Manage paid and organic campaigns across Meta, LinkedIn, Twitter (X), and other social platforms.
• Develop global digital marketing strategies targeting North America, Europe, Middle East, and other markets.
• Monitor ROI, CPL, CPA, ROAS and other performance metrics.
• Coordinate with OTA platforms and partners to improve visibility and bookings.
• Manage review platforms and brand reputation.
• Work with corporate management to align marketing goals with revenue targets.
• Prepare weekly and monthly performance reports with actionable insights.
• Coordinate with creative teams for ad creatives, landing pages, and campaign assets.
• Oversee SEO, remarketing, and email marketing campaigns.
• Conduct keyword research, competitor analysis, and budget optimization.

Skills

Digital Marketing

Performance Marketing

Reporting

Brand Management

Online Reputation

Analytics

Communication

Tools

Google Ads

Meta Ads

LinkedIn

Twitter/X

SEO Tools

Job description

Job Title: Marketing Senior Digital & Performance Marketing

Location: Bangalore, India

Company: Caledon Technologies India Pvt Ltd

About the Role

We are seeking a highly result-oriented and experienced Marketing Professional (5+ years) to do marketing for global digital marketing initiatives for our car rental operations and corporate. The role is based out of our Bangalore office and requires hands‑on expertise in Google Ads, social media marketing, and multi-platform campaign management worldwide.

This role requires strong expertise in performance marketing, reporting, brand management, and online reputation handling.

Key Responsibilities

• Plan, execute, and optimize Google Ads (Search, Display, Performance Max, YouTube) campaigns globally
• Manage paid and organic campaigns across Meta (Facebook & Instagram), LinkedIn, Twitter (X), and other social platforms
• Develop global digital marketing strategies targeting North America, Europe, Middle East, and other markets
• Monitor ROI, CPL, CPA, ROAS and other performance metrics
• Handle keyword research, competitor analysis, and bid strategy optimization
• Coordinate with OTA platforms and partners to improve visibility and bookings
• Manage review platforms and brand reputation
• Work closely with corporate management to align marketing goals with revenue targets
• Prepare weekly and monthly performance reports with actionable insights
• Coordinate with creative teams for ad creatives, landing pages, and campaign assets
• Oversee SEO, remarketing, and email marketing campaigns
• Conduct keyword research, competitor analysis, and budget optimization
• Manage remarketing and audience targeting strategies

Reporting & Analytics

• Prepare detailed weekly and monthly performance reports
• Present insights, campaign analysis, and growth recommendations to corporate management
• Track booking performance and marketing contribution toward revenue targets
• Maintain dashboard reporting for management review

Online Reputation & Brand Management

Respond professionally and promptly to:

• Google Reviews
• Better Business Bureau (BBB) Reviews
• OTA platform reviews
• Social media comments and messages

Manage brand image across all online platforms

Handle LinkedIn messages and corporate inquiries in a professional manner

Coordinate with operations team for issue resolution before public responses

Corporate Coordination

• Work closely with senior management on marketing strategy and expansion plans
• Coordinate with creative and development teams for landing pages and ad creatives
• Ensure brand consistency across all markets

Key Requirements

• Minimum 5+ years of experience in Digital Marketing
• Mandatory experience working in a Marketing Agency
• Proven experience managing global performance marketing campaigns
• Strong analytical and reporting skills
• Experience in handling online reviews and brand reputation management
• Excellent written and verbal communication skills
• Highly result-oriented with strong ownership mindset
• Experience in travel, mobility, or car rental industry preferred

Preferred Qualifications

• Google Ads & Analytics Certifications
• Experience managing large global ad budgets
• Familiarity with CRM and automation tools