Marketing Manager (Web Operations)

Maker Lab; India; Hybrid; INR 7,469,654 - 11,204,481; Full time

Job summary

A marketing agency is seeking a Marketing Manager to drive operational excellence for web platforms in the Asia-Pacific region. This role involves leading web initiatives, from business case development to technical implementation, while managing expectations between global and local teams. Candidates should have over 7 years of project management experience, expertise in Google Analytics, and strong communication skills. The position offers a chance to work on high-impact digital experiences and collaborate with multidisciplinary teams across various markets.

Qualifications

• 7+ years of experience in project management.
• Proven ability to navigate a matrixed organisation.
• Strong attention to detail regarding technical filing.

Responsibilities

• Lead the end-to-end execution of web launches.
• Orchestrate bug tracking and resolution with development teams.
• Govern the web review process and ensure adherence to global protocols.

Skills

Project management

Google Analytics

Attention to detail

Data auditing

Localization

A/B testing

Communication skills

Education

BA/BS degree or equivalent experience

Tools

GTM

Asana

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary

As Marketing Manager, you will drive operational excellence for web platforms in Asia-Pacific. You will lead the lifecycle of web initiatives—from business cases to technical implementation—working with global stakeholders and local teams to deliver high-impact digital experiences.

Role

• Lead the end-to-end execution of web launches, encompassing A/B testing frameworks and Business-as-Usual (BAU) architectural updates
• Orchestrate bug tracking and resolution via our client’s internal proprietary tool for analysing bugs, managing the technical interface with development teams to ensure asset integrity and quality assurance during staging
• Govern the web review process and decision‑making architecture, ensuring strict adherence to global protocols for all new digital deployments
• Manage global localisation workstreams, collaborating with regional PMMs to optimise cultural relevance and linguistic precision across diverse markets
• Leverage Google Analytics and advanced dashboarding tools to monitor platform health, analyse user engagement (CTA performance, scroll depth), and quantify revenue impact
• Analyse A/B testing outcomes to evaluate statistical significance and optimise conversion metrics against regional benchmarks
• Synthesise regional performance data for executive reporting, contributing to internal strategic forums and stakeholder presentations
• Coordinate the lifecycle management of Toll‑Free Numbers (TFNs) across integrated media channels, including acquisition and deprecation
• Execute monthly TFN audits and lead‑quality reconciliation against CRM data to ensure operational compliance and inventory accuracy
• Serve as the strategic link between regional stakeholders and Global Telemanagement to resolve connectivity and lead attribution challenges
• Publish case studies and editorial content to web platforms via the central content management system

You

• BA/BS degree or equivalent experience
• 7+ years of experience in project management
• Experience with Google Analytics, GTM, and project management software (Asana preferred)
• Proven ability to navigate a matrixed organisation, managing expectations between Global leads and Local market heads
• Strong attention to detail, especially regarding technical filing (Buganizer) and data auditing
• Proven success in managing complex web updates and testing schedules with precision
• Accuracy of TFN tracking and campaign attribution in SFDC/MMR
• Smooth coordination of localisation and A/B testing across the 7+ APAC priority markets
• Exceptional verbal and written English communication and presentation skills.