BTL Marketing Executive

Pravaayu Healthcare; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Pravaayu Healthcare in Mumbai seeks a seasoned field marketing professional to drive society health camps, community events, and corporate wellness desks, overseeing permissions, logistics, and lead capture. You will map territories within 35 km of the clinic, partner with gyms, housing societies, and retailers, and track CPL, ROI, and conversions, reporting daily activity data.

Must have 12 years in offline marketing, strong coordination, fluent Hindi and English (Marathi preferred), and

Qualifications

• 12 years in offline/field marketing, BTL promotions, or event execution.
• Strong coordination, negotiation, and problem-solving skills.
• Comfortable with fieldwork, including weekends and flexible timings.
• Basic Excel/Google Sheets proficiency; documentation via WhatsApp/Photos
• Fluency in Hindi & English (Marathi preferred)

Responsibilities

• Camp and event execution: organize health camps, RWA events, corporate wellness desks; manage permissions and logistics.
• Lead generation: meet weekly/monthly targets; data entry and handover to tele-calling teams for bookings.
• Local partnerships: build relationships with gyms, studios, diagnostics, housing societies, and community leaders.
• BTL operations: execute pamphlet drops, standees, kiosks; track ROI and performance.
• Territory mapping: identify high-potential 35 km radius; maintain activity calendar.
• Compliance & brand: ensure adherence to brand, consent protocols, and camp hygiene/SOPs.
• Reporting: submit daily activity reports with leads, CPL, photos; participate in weekly reviews.

Skills

Field marketing

Coordination

Negotiation

Weekend work

Hindi/English fluency

Job description

Key Responsibilities

• Camp & Event Execution:

  Organize and manage society health camps, RWA events, senior citizen group activities, and corporate wellness desks; handle permissions, logistics, and lead capture.

• Lead Generation:

  Meet weekly/monthly lead targets; ensure accurate data entry and seamless handover to tele-calling teams for appointment booking.

• Local Partnerships:

  Build and maintain relationships with gyms, yoga studios, chemists, diagnostics, housing societies, and community leaders to create recurring engagement opportunities.

• Pamphlet & BTL Operations:

  Execute area-wise pamphlet drops, standee/poster placements, and kiosk activations; track performance and ROI.

• Territory Mapping:

  Identify high-potential areas within 35 km of the clinic; create and maintain a structured activity calendar.

• Compliance & Brand:

  Ensure adherence to brand guidelines, patient consent protocols, and medical camp hygiene/SOPs.

• Reporting:

  Submit Daily Activity Reports (DAR) with leads, cost per lead (CPL), photos, and outcomes; participate in weekly reviews with Marketing & Clinic Ops.

Targets & KPIs

• Qualified leads per week & conversion to appointments
• Show-ups and first-visit conversions from activities
• Number of activities executed per week (society/corporate/partnerships)
• Cost per lead (CPL) and ROI by activity type
• Partner/society re-booking rate

Must-Have Skills

• 12 years in offline/field marketing, BTL promotions, or event execution
• Strong coordination, negotiation, and problem-solving skills
• Comfortable with fieldwork, including weekends and flexible timings
• Basic Excel/Google Sheets proficiency; documentation via WhatsApp/Photos
• Fluency in Hindi & English (Marathi preferred)

Nice-to-Have Skills

• Experience in healthcare, wellness, or retail activations
• Knowledge of Mumbais Western & Central catchments
• Two-wheeler (conveyance as per company policy)