Senior Marketing Manager

Ics Realty; Mohali; Vor Ort; INR 1.500.000 - 2.300.000; Vollzeit

Zusammenfassung

Ics Realty seeks a Senior Manager – Marketing for CP67 Mall, Mohali to lead the mall's marketing function. You will drive campaigns, events, and digital initiatives to boost footfall, tenant activity, and overall mall consumption.

The role requires 8–12 years in mall/retail marketing with hands-on experience in events, activations, and brand partnerships, plus strong stakeholder management and budget discipline.

Qualifikationen

• 8–12 years of experience in Marketing.
• Mandatory Mall/Shopping Centre/Retail Marketing experience.
• Strong understanding of mall footfall and customer engagement strategies.
• Experience in events, activations and experiential marketing.
• Exposure to tenant engagement and brand partnerships.
• Knowledge of digital marketing and social media.

Aufgaben

• Develop and execute the annual mall marketing strategy and calendar.
• Plan campaigns around festivals, occasions, weekends and retail moments.
• Strengthen mall brand positioning and customer proposition.
• Analyse market trends and competitor malls to identify opportunities.
• Develop initiatives to increase footfall and dwell time.
• Plan customer engagement activities, events and activations.
• Track campaign performance and ROI.
• Collaborate with tenants and brands for joint marketing initiatives.
• Lead digital and social media strategies and campaigns.
• Manage marketing budget and allocate spend efficiently.
• Develop partnerships with brands and local businesses.

Kenntnisse

Mall marketing

Footfall generation

Customer engagement

Events & activations

Brand partnerships

Digital marketing

Vendor management

Jobbeschreibung

Senior Manager Marketing | CP67 Mall, Mohali

Job Title: Senior Manager – Marketing
Location: Mohali, Punjab
Industry: Retail / Shopping Mall
Experience: 8–12 Years
Function: Mall Marketing / Brand Marketing

Job Summary

We are looking for an experienced Senior Manager – Marketing to lead the marketing function for CP67 Mall, Mohali.

The ideal candidate should have strong hands-on experience in Shopping Mall / Retail / Commercial Real Estate Marketing with a proven understanding of footfall generation, customer engagement, events & activations, tenant marketing, digital marketing and brand partnerships.

The candidate will be responsible for developing and executing marketing strategies to increase mall footfall, customer engagement, tenant sales and overall mall consumption.

Key Responsibilities

Mall Marketing Strategy

• Develop and execute the annual mall marketing strategy and marketing calendar.


• Plan campaigns around festivals, key occasions, weekends and special retail moments.


• Develop initiatives to strengthen the mall's brand positioning and customer proposition.


• Analyse market trends, competitor malls and customer behaviour to identify new opportunities.

Footfall & Customer Engagement

• Develop innovative strategies to increase mall footfall and customer dwell time.


• Plan customer engagement activities, experiences, events and activations.


• Track campaign performance through footfall, engagement and business impact.


• Develop initiatives to improve customer experience and repeat visits.

Events & Activations

• Conceptualise and execute large-scale mall events, entertainment properties, exhibitions and brand activations.


• Manage event agencies, production partners and external vendors.


• Ensure timely execution within approved budgets.


• Measure event performance and ROI.

Tenant & Brand Marketing

• Work closely with mall tenants and retail brands to develop joint marketing initiatives.


• Drive tenant participation in mall campaigns and events.


• Build strong relationships with brand partners and explore co-funded marketing opportunities.


• Understand tenant requirements and develop marketing solutions that support their business.

Digital & Social Media

• Lead the mall's digital marketing and social media strategy.


• Manage social media campaigns, influencer marketing and digital activations.


• Develop content strategies to improve mall visibility and customer engagement.


• Track digital performance and campaign ROI.

Marketing Budget & ROI

• Prepare and manage the annual marketing budget.


• Monitor campaign spends and ensure effective utilisation of the marketing budget.


• Evaluate campaigns based on footfall, engagement, tenant sales/participation and ROI.


• Prepare regular marketing MIS and management reports.

Partnerships & Promotions

• Develop partnerships with brands, corporates, schools, colleges, communities, influencers and local businesses.


• Identify opportunities for cross-promotions and strategic collaborations.


• Drive promotional initiatives to increase customer acquisition and mall consumption.

Candidate Profile

The ideal candidate should have:

• 8–12 years of experience in Marketing.


• Mandatory experience in Mall Marketing / Shopping Centre / Retail Marketing.


• Strong understanding of mall footfall and customer engagement strategies.


• Experience in events, activations and experiential marketing.


• Strong exposure to tenant engagement and brand partnerships.


• Knowledge of digital marketing and social media.


• Strong agency and vendor management skills.


• Good understanding of marketing budgets and ROI.


• Excellent communication, negotiation and presentation skills.