General Manager - Marketing

Minivel; Mumbai; Hybrid; INR 900,000 - 1,600,000; Full time

Job summary

Minivel in Mumbai is seeking a dynamic marketing leader to design and execute integrated 360 marketing strategies across digital, print, OOH, radio, and on-ground channels. You will drive mall campaigns, promotions, events, and experiential activations while coordinating with retail brands for joint initiatives.

The role focuses on leveraging social media, CRM, performance marketing, SEO/SEM, and influencer partnerships to boost engagement and customer experience.

Qualifications

• Bachelor's or master's degree in Marketing, Communications, Business Administration, or related field.
• Strong expertise in digital marketing and brand strategy.
• Excellent communication, leadership and project management skills.
• Fluency in English and Hindi; Marathi preferred.

Responsibilities

• Develop and execute integrated 360 marketing and communication strategies across digital, print, OOH, radio, and on-ground platforms.
• Lead mall campaigns, seasonal promotions, events, and experiential activations.
• Drive digital engagement through social media, CRM, performance marketing, SEO/SEM, and influencer collaborations.
• Manage tenant communications and collaborate with retail brands on joint marketing initiatives.
• Lead media relations, PR activities, corporate messaging, and crisis communication.
• Analyze consumer insights and campaign performance to optimize engagement and customer experience.
• Collaborate with cross-functional teams and external agencies to ensure seamless campaign execution.

Skills

Digital marketing

Brand strategy

Stakeholder mgmt

Communication

Leadership

Project management

Education

Bachelor's/Master's degree in Marketing, Communications, Business Administration, or related field

Job description

Role & responsibilities

• Develop and execute integrated 360 marketing and communication strategies across digital, print, OOH, radio, and on-ground platforms.
• Lead mall campaigns, seasonal promotions, events, and experiential activations.
• Drive digital engagement through social media, CRM, performance marketing, SEO/SEM, and influencer collaborations.
• Manage tenant communications and collaborate with retail brands on joint marketing initiatives.
• Lead media relations, PR activities, corporate messaging, and crisis communication.
• Analyze consumer insights and campaign performance to optimize engagement and customer experience.
• Collaborate with cross-functional teams and external agencies to ensure seamless campaign execution.

Preferred candidate profile

• Strong expertise in digital marketing, brand strategy, and stakeholder management.
• Excellent communication, leadership, and project management skills.
• Bachelors/Masters degree in Marketing, Communications, Business Administration, or related field.
• Fluency in English and Hindi required; Marathi preferred.