Senior Manager - Marketing

Phoenix Incorporated; Mumbai; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Phoenix Incorporated in Mumbai seeks a Senior Manager – Marketing to lead brand-building and public relations for its Centre/Mall. You will oversee advertising campaigns, coordinate with external agencies, and drive campaigns across print, digital, and outdoor media.

The role requires MBA in Marketing, 8–10 years in senior advertising/PR, strong understanding of branding and promotions in retail, and the ability to manage agency SLAs and PR opportunities.

Qualifications

• MBA (Marketing) and/or Post-graduation in Public Relations (Mass Communication, etc.)
• 8–10 years of industry experience in Senior Advertising/ PR role
• Knowledge of Advertising and PR concepts, outdoor advertising, branding and promotions in Retail

Responsibilities

• Plan and execute PR and advertising to enhance the mall's image using all media and event coverage.
• Prepare detailed advertising plans, brief agencies, and ensure effective implementation of all plan components.
• Plan for outdoor hoardings/signage based on area, size, type and placement.
• Update audience through newsletters about new offers, stores, events and retailer participation with the agency.
• Leverage social media to engage target audiences and promote initiatives.
• Identify PR opportunities through marketing calendar and events with feasible PR potential.
• Monitor agency performance against SLAs and evaluate post-event outcomes.

Skills

Advertising concepts

PR concepts

Branding

Retail promotions

Education

MBA Marketing

Postgrad PR / Mass Comm

Job description

Job Description:

SeniorManager � Marketing

Department / Division

Marketing

External Interface

(Enlistexternal agencies/authorities that you are required to deal with whiledischarging your duty)

• PR/ Advertisingagencies
• NGOs
• Mediaprofessionals / Journalists
• Vendors
• Retailers

Minimum Qualification

(i.eeducation, training etc.)

• MBA (Marketing)and/ or Post-graduation in Public Relations (Mass Communication, etc.)

Minimum Experience

• Around 8-10 yearsof industry experience in Senior Advertising/ PR role

Special Skills/Attributes

(requiredfor performing the job effectively)

• Knowledge ofAdvertising and PR concepts
• Understanding ofdesigning and outdoor advertising
• Knowledge ofbranding and promotions in Retail

Overall Purpose/Objective

Of the job

Responsiblefor the overall brand building of the Centre by ensuring effective andcomprehensive advertising and public relations operations.

Key Responsibilities

• Overallresponsibility for planning the PR and advertising operations to enhance theimage of the Centre(Mall) by ensuringregular advertising using all possible media as well as good coverage of various events/ occasions/ initiatives,etc
• Initiate the preparationof a detailed advertising plan for the Centre, brief the advertising agencyon the same and ensure effective implementation of the various components ofthe plan
• Plan for therequirement of outdoor hoardings and signage on the basis of the area/ size,type of signage, position / placement of the signage etc.
• Update thetarget audience through newsletter about the Centre (new offers/ deals, newstores at the Centre, participation by retailersthrough interviews and features, in conjunction with the advertising agency
• Effective use ofvarious social networking sites (Facebook, Twitter, etc.) maintaining aconnect with select target audience and for promotion of various initiativesof the Centre
• Explorepartnership with various magazines and radio channels either as part ofbarter exchange or otherwise, for the promotion of the various activities ofthe Centre
• Identify PRopportunities for the Centre by reviewing the Marketing calendar and identifyingevents/ initiatives that have a feasible PR opportunity
• Monitor theperformance of the selected / Advertising agencies against defined ServiceLevel Agreements (SLAs) and also evaluation post every event