Marketing Manager - Real Estate

Rouzy Tribe; Bengaluru; Sur place; INR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Rouzy Tribe is seeking a Marketing Manager in Bengaluru to bridge creative storytelling with commercial success. You will coordinate between Fincity Sales Team and Rouzy Tribe Advertising to align campaigns with sales objectives.

The role emphasizes a meticulously timed production and media plan to drive site visits and conversions, with deep real estate market awareness and USPs for launches.

Qualifications

• 5+ years in Marketing, real estate sector or agency handling major real estate accounts.
• Ability to build complex marketing and media budgets from scratch.
• Strong understanding of the creative production process and timelines.
• Exceptional coordination between creative and sales leadership.
• Hands-on knowledge of lead generation funnels and CRM integration.

Responsabilités

• Develop and execute comprehensive 360-degree marketing plans for luxury residential and commercial projects.
• Design integrated digital strategies and offline initiatives to drive site visits and conversions.
• Create detailed media plans to optimize budget allocation across channels for maximum ROI.
• Collaborate with Rouzy Tribe to oversee production from briefs to final delivery of assets.
• Translate marketing data into actionable insights for sales teams and refine messaging.

Connaissances

Marketing strategy

360-degree planning

Production coordination

Cross-functional collaboration

Digital marketing (SEO, performance)

Description du poste

We are seeking a strategic and high-energy Marketing Manager to bridge the gap between creative storytelling and commercial success. In this role, you will be the primary link between Fincity (Sales & Marketing) and Rouzy Tribe (Advertising), ensuring that every campaign is backed by a robust plan and every lead generation effort is synced with sales objectives.

The ideal candidate understands that real estate marketing is not just about beautiful visuals—it’s about a meticulously timed production and media plan that drives site visits and conversions.

Key Responsibilities

1. Strategic Marketing Planning

• Develop and execute comprehensive 360-degree marketing plans for luxury residential and commercial projects.
• Design integrated digital strategies (Performance Marketing, SEO, Social Media) and offline initiatives (OOH, Events, Print).
• Create detailed Media Plans to optimize budget allocation across various channels to ensure maximum ROI.

2. Production & Creative Coordination

• Collaborate with Rouzy Tribe to oversee the production lifecycle—from creative briefs to final delivery of films, renders, and digital assets.
• Ensure all advertising collateral aligns with the specific brand positioning and "narrative-driven" approach of our projects.
• Manage timelines for photoshoots, video production, and site branding materials.
• Act as the vital link between the marketing engine and the Fincity Sales Team.
• Translate marketing data into actionable insights for sales, and conversely, use sales feedback to refine advertising messaging.
• Coordinate lead-flow management and ensure the sales team is equipped with the right marketing tools (Sales Kits, Brochures, Presentations) to close deals.
• Maintain a deep understanding of the Bengaluru real estate landscape, competitor movements, and emerging micro-market trends.
• Identify unique selling propositions (USPs) for new launches and craft compelling "Human-Centric" value propositions.

Required Qualifications & Skills

• Experience: 5+ years in Marketing, specifically within the Real Estate sector or an agency handling major real estate accounts.
• Planning Prowess: Proven ability to build complex marketing and media budgets from scratch.
• Production Knowledge: Strong understanding of the creative production process (post-production, color grading, and content delivery timelines).
• Communication: Exceptional coordination skills; you must be able to speak the language of both a Creative Director and a Sales Head.
• Digital Proficiency: Hands-on understanding of lead generation funnels and CRM integration.