Marketing Manager / Group Product Manager (Dermatology)

Eris; Mumbai; On-site; INR 1,000,000 - 2,000,000; Full time

Job summary

Eris is seeking a dynamic marketing professional to lead brand development and competitive analysis across markets. You will shape positioning, develop promotion strategies, and coordinate across sales, production, and supply chain to ensure timely availability and impactful campaigns.

The role emphasizes customer segmentation, campaign design, CRM activities, and measurement of ROI while ensuring compliance with regulations.

Qualifications

• Marketing data interpretation
• Brand strategy insight
• Market research awareness

Responsibilities

• Understand evolution of market in medium to long term and trends in brand portfolio
• Analyze competitor landscape macro data and field observations
• Data analysis and mining to inform marketing decisions
• Prepare marketing mix for campaigns
• Develop brand positioning and product differentiation tactics
• Manage brand life cycle across products
• Use analytical tools to identify problems and decisions
• Segment and target customers effectively
• Design and develop promotional inputs
• Set goals and action plans with timelines and monitoring
• Develop/Utilize communication strategies and tools
• Train field force for in-clinic communications
• Identify new market segments and opportunities
• Leverage business alliances and partnerships
• Plan saliency-based inputs
• Coordinate with production and supply chain to ensure stock availability
• Develop customer relation activities to influence decision-makers
• CRM activities and engagement with key customers
• Interact with customers through visits and negotiations
• Train sales force for implementation of promotional strategy
• Review strategy effectiveness and tool usage
• Gather feedback from internal customers and colleagues
• Travel to locations to oversee marketing program implementation
• Review budgets and ROI for campaigns
• Maximize margins and profits through tactical interventions

Job description

Job description

Key Deliverables of the Job

1. Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions

• Understand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolio
• Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level
• Data Analysis and Data Mining leading to facilitating marketing decisions

2. Development of Brand Development Strategy

• Preparation of marketing mix
• Development of Brand positioning/ Product differentiation techniques
• Managing Brand life cycle

3. Development of marketing activities and product promotional campaigns (marketing programs)

• Usage of analytical tools to identify problems and make decisions
• Customer Segmentation & targeting
• Design & Development of Promotional inputs
• Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc.

4. Development of brand positioning, communication strategies and promotional tools & inputs

• Development/ Usage of communication strategy & tools
• Train the field force in using these in-clinic communication drivers

5. Direct marketing and promotional activities to most opportunistic market segments to maximize penetration

• Explore/ Identify potential market segments & new frontiers
• Leverage new business opportunities/ business alliances
• Saliency based input planning

6. Liaison with production & supply chain department to ensure availability of stocks as per billing plans

7. Developing Customer Relation Activities in influencing decision-makers / influencers

• Key customer Development (CRM activities)
• Interaction & Negotiation with customers directly through customer visits

8. Driving implementation through the sales team

• Training of sales force for implementation of promotional strategy, USPs etc
• Review on effectiveness of strategies, tools etc
• Feedback from internal customers (employees, line managers etc.)
• Interaction with colleagues (phone calls, personal interaction, meetings etc)
• Travel to locations to oversee implementation of marketing programs

9. Review of financial budgets, return on investments etc.

• Maximise Gross Margins & contribution from the assigned portfolio
• Tactical interventions including line extensions for maximising profits

10. Ensuring Compliance with Organisational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals etc.