Product Executive/Sr. Product Executive - Dermatology Segment

S Kant Healthcare; Mumbai City; Presencial; INR 600.000 - 900.000; Jornada completa

Descripción de la vacante

S Kant Healthcare in Mumbai is seeking a motivated Brand/Product Marketing professional to lead marketing strategies for the Derma portfolio. You will craft brand plans, cycle plans, and promotional materials in collaboration with the field team to drive growth.

You will analyse sales data, conduct competitor and market research, train field staff, manage KOL relationships, and work with cross-functional teams to translate strategy into field execution.

Formación

• 2+ years of experience in Brand Management / Product Management within the Pharmaceutical industry.
• MBA/PG in Marketing preferred.
• Strong knowledge or prior experience in the Derma segment.
• Derma Brand Management experience preferred.
• Pharma Brand Management with Pharma Sales in Derma is advantageous.
• Strong understanding of pharma marketing, brand planning, promotional strategies, market analysis and competitor intelligence.
• Good communication, presentation, analytical and stakeholder-management skills.
• Ability to translate brand strategies into field execution with sales teams.

Responsabilidades

• Develop and execute marketing strategies and brand plans for assigned products/brands in alignment with business objectives.
• Prepare cycle plans, promotional inputs, visual aids, literatures and other marketing communication materials and ensure effective implementation through the field team.
• Analyse internal sales data, ORG, C-MARC/SMSRC and primary market research to assess brand performance, market trends and competitor activities.
• Conduct competitor analysis and identify opportunities for brand growth and market expansion.
• Develop product and disease knowledge modules and train new field staff on products, disease areas and effective use of promotional materials.
• Conduct periodic refresher training for the field team and provide guidance on customer identification, profiling and segmentation.
• Support the field team with product communication, doctor objections, product-related queries and competitor claims.
• Develop and maintain relationships with Key Opinion Leaders (KOLs) and support relevant brand initiatives.
• Work closely with Sales and other cross-functional teams to ensure effective execution of brand strategies and achievement of business objectives.

Conocimientos

Brand management

Product management

Marketing strategy

Communication

Stakeholder management

Analytical skills

Educación

MBA/PG in Marketing

Graduate degree

Descripción del empleo

Role & responsibilities

• Develop and execute marketing strategies and brand plans for assigned products/brands in alignment with business objectives.
• Prepare cycle plans, promotional inputs, visual aids, literatures and other marketing communication materials and ensure effective implementation through the field team.
• Analyse internal sales data, ORG, C-MARC/SMSRC and primary market research to assess brand performance, market trends and competitor activities.
• Conduct competitor analysis and identify opportunities for brand growth and market expansion.
• Develop product and disease knowledge modules and train new field staff on products, disease areas and effective use of promotional materials.
• Conduct periodic refresher training for the field team and provide guidance on customer identification, profiling and segmentation.
• Support the field team with product communication, doctor objections, product-related queries and competitor claims.
• Develop and maintain relationships with Key Opinion Leaders (KOLs) and support relevant brand initiatives.
• Work closely with Sales and other cross-functional teams to ensure effective execution of brand strategies and achievement of business objectives.

Preferred candidate profile

• Graduate in any discipline; preference will be given to candidates with MBA/PG in Marketing, followed by relevant postgraduate qualifications.
• 2+ years of experience in Brand Management / Product Management within the Pharmaceutical industry.
• Strong knowledge or prior experience in the Derma segment is preferred and will be given significant consideration.
• Candidates with Derma Brand Management experience will be preferred.
• Candidates having a combination of Pharma Brand Management and Pharma Sales experience, particularly in the Derma segment, will have an added advantage.
• Strong understanding of pharma marketing, brand planning, promotional strategies, market analysis and competitor intelligence.
• Good communication, presentation, analytical and stakeholder-management skills.
• Ability to work closely with field sales teams and translate brand strategies into effective field execution.