Marketing Manager For MNC Pune

3iglobal; Pune District; On-site; INR 900,000 - 1,200,000; Full time

Job summary

3iglobal in Pune is seeking a dynamic Digital Marketing Manager to drive B2B campaigns across online and offline channels. You will manage IndiaMART, Google Ads, emailers, and social media, while supporting brand consistency and campaign ROI.

The role collaborates closely with the sales team to optimize market reach and lead quality. You will organize exhibitions, develop marketing collaterals, and oversee budgets to maximize impact across the industrial sector.

Qualifications

• Experience in managing digital marketing campaigns across online channels.
• B2B/industrial marketing exposure preferred with vendor relations.
• Hands-on with Google Ads, IndiaMART, and social media campaigns.
• Strong analytical skills and ability to report ROI and metrics.

Responsibilities

• Implementing & managing online marketing campaigns to drive leads and trials.
• Handling IndiaMART Portal and Google AdWords accounts.
• Executing email marketing and social media campaigns.
• Organizing offline marketing activities and brand campaigns.
• Preparing marketing budgets and reporting on ROI.
• Organizing exhibitions and coordinating with sales teams.

Skills

Digital Marketing

Lead Generation

Google Ads

IndiaMART

Social Media Marketing

CRM Salesforce

Content Management

Brand Management

Marketing Budget

Market Research

ROI Analysis

Customer Feedback

Tools

CRM / Salesforce

Job description

Online Marketing

• Implementing & managing online marketing campaigns to drive new leads and trials which includes
• Handling IndiaMart Portal
• Handling Google AdWords Account
• Emailers
• Social Media Marketing Campaigns

Searching and implementing new digital marketing programs / tools -

• Monitoring the effectiveness of campaigns by reviewing, analyzing, and interpreting the available data and provide actionable recommendations to improve online marketing performance to gain the best ROI for the organization
• Preparation of reports based on the analysis
• Offline Marketing
• Implementing & Managing offline marketing campaigns to create awareness & maintain the consistency of Brand
• Making presence via publishing advertisements, technical articles, Directors note on current situation in various magazines
• Releasing company Newsletters
• Releasing Handouts
• Other Marketing Activities
• Preparing & controlling Marketing Budgets

Organizing various Exhibitions

• Researching and analyzing current market trends such as current market share reports, Government policies related to manufacturing industries.
• Identifying target market via online & offline media & preparing the strategies to reach them
• Managing the creation of marketing materials which includes
• Product brochures, Catalogues
• Presentations
• Promotional Gifts
• Graphics & various artwork designing
• Forging long-term marketing partnerships with various Associations
• Company Website News Feed and content development
• Salesforce (CRM) development and implementation
• Work collaboratively with Sales team to identify and support marketing plans and help to achieve sales objectives
• Marketing support to Dealers for branding purpose
• Conduct Customer Satisfaction Survey & Convey customer feedback to managers received through various marketing conducts
• Working closely with internal departments & organizing various corporate events
• Promoting the internal branding as well
• Value Selling Activities
• Manage and maintain Industrial Database

Skills : -

• Digital Marketing Manager, B2B Marketing, Industrial Marketing, Manufacturing Marketing, Online Marketing, Lead Generation, Google Ads / Google AdWords, IndiaMART, Social Media Marketing, Digital Campaign Management, Marketing Analytics, ROI Analysis, Marketing Reports, Exhibition Management, Trade Shows, Brand Management, Marketing Budget, Market Research, Competitor Analysis, Marketing Collaterals, Brochure / Catalogue Development, Website Content Management, CRM / Salesforce, Dealer Marketing / Channel Marketing, Customer Satisfaction / Customer Feedback